08/23/2026 updated
100 % available
Senior Sales Development Representative (EMEA)
Durban, South Africa
Only remote
Masters in Psychology - BPP University (2021-2022)Sales DevelopmentSales TrainingOutbound MarketingGo to MarketSales Strategy
Pipeline Generation & Outbound Prospecting
Expertise in building and executing high-volume outbound prospecting strategies across multiple channels including cold outreach, LinkedIn, Slack communities, and MQLs. Consistent achievement of high conversion rates from prospect to opportunity, averaging 70-80% across roles.
Salesforce CRM & Sales Tools
Proficient use of Salesforce for reporting, opportunity management, account tracking, and pipeline visibility. Experienced with a broad sales technology stack including Outreach, Gong Engage, LeadIQ, SalesNav, Common Room, and ChatGPT.
Account-Based Marketing (ABM)
Design and execution of ABM strategies targeting enterprise and growth accounts across EMEA. Coordination of strategic outbound campaigns centered around customer use cases, competitive technologies, and product launches.
GTM Strategy Development
Experience building go-to-market strategies from the ground up in startup environments, including scalable outbound processes, playbooks, account research methodologies, and tooling for pipeline generation.
Sales Enablement
Production of sales enablement assets including messaging frameworks, outreach templates, one-pagers, and event campaigns. Delivery of enablement and prospecting-stack training for newly hired AEs and BDRs.
Cross-Functional Collaboration
Close collaboration with Account Executives, Marketing, Customer Success, Sales Engineering, and Engineering teams to align outreach strategies, support prospect engagement, and progress opportunities through the sales cycle.
MEDDPICC Qualification Methodology
Application of MEDDPICC methodologies during discovery and qualification calls to uncover prospect pain points, business initiatives, and potential use cases.
Event Management & Community Engagement
Founding and managing a recurring virtual developer meetup series, representing the company at executive dinners, conferences, and industry events, and partnering with Marketing on event planning, sponsorships, and demand generation campaigns.
Computer Languages & Microsoft Office
Proficient in Microsoft Office applications and Google Workspace.
Experience
Professional experience0 - 5 years
Freelancer since2026
Languages
EnglishNative speaker
Project history
First BDR in EMEA, responsible for building the regional outbound motion from the ground up across EMEA and APJ. Built and maintained enterprise pipeline generation, averaged an 80% conversion rate from prospect to opportunity, implemented ABM approaches, coordinated strategic outbound campaigns, worked cross-functionally with AEs, partners, Sales Engineering, Customer Success, and Marketing. Designed scalable outbound processes and playbooks, recruited and trained new BDRs, delivered enablement training, and drove sponsorship initiatives with strategic partners including Google, AWS, and Bitovi.
Conducted high-volume outbound prospecting through calls, email, LinkedIn, chatbot engagement, and multi-channel outreach campaigns. Averaged a 70% conversion rate from prospect to opportunity. Used MEDDPICC methodologies for discovery and qualification calls. Assisted with building target account lists, created and maintained Salesforce reports and workflows, contributed to ABM initiatives, and collaborated cross-functionally with Sales, Marketing, Customer Success, and Engineering teams.
Supply teacher at South Wilford, Nottingham, UK.