11/04/2025 updated
100 % available
Senior Salesforce Marketing Cloud Specialist
Mumbai, India
Worldwide
Masters of Business Administration (MBA) Project ManagementOperations ResearchData AnalysisAutomationUnit TestingCustomer Relationship ManagementBusiness Process ImprovementCloud ComputingData IntegrationDebuggingMarketing EffectivenessProject ManagementQuality ManagementSalesforce Marketing CloudSalesforce.ComSQL Databases
Salesforce Marketing Cloud Implementation
Full-scale SFMC implementation and migration projects with cross-functional teams, achieving 100% on-time deployment and enabling seamless execution of 50+ campaigns
Data Integration and Pipeline Development
Development of zero-copy data pipelines from Snowflake to Salesforce Data Cloud and Marketing Cloud, triggering automated journeys using data actions and calculated insights
Campaign Management and Automation
Email, SMS, and Push campaigns orchestration by designing personalized messages, segmenting audiences with advanced targeting techniques, and analyzing performance to optimize engagement and conversions
Project Management
Leadership in cross-functional team coordination and strategic business goal alignment
Quality Assurance and Risk Management
Comprehensive unit testing, QA validation, and debugging across SFMC automations and Salesforce configurations
SQL and Database Management
Advanced SQL queries, data segmentation techniques, and database optimization for marketing effectiveness
Analytics and Reporting
Analytics Builder, MC Intelligence (Datorama) for campaign performance monitoring and system operations analysis
Salesforce CRM Integration
CRM, Data Cloud, Commerce Cloud integration and external platform connectivity for unified customer experiences
Automation Studio and Journey Builder
Advanced automation workflows, journey design, and process optimization for enhanced customer engagement
Full-scale SFMC implementation and migration projects with cross-functional teams, achieving 100% on-time deployment and enabling seamless execution of 50+ campaigns
Data Integration and Pipeline Development
Development of zero-copy data pipelines from Snowflake to Salesforce Data Cloud and Marketing Cloud, triggering automated journeys using data actions and calculated insights
Campaign Management and Automation
Email, SMS, and Push campaigns orchestration by designing personalized messages, segmenting audiences with advanced targeting techniques, and analyzing performance to optimize engagement and conversions
Project Management
Leadership in cross-functional team coordination and strategic business goal alignment
Quality Assurance and Risk Management
Comprehensive unit testing, QA validation, and debugging across SFMC automations and Salesforce configurations
SQL and Database Management
Advanced SQL queries, data segmentation techniques, and database optimization for marketing effectiveness
Analytics and Reporting
Analytics Builder, MC Intelligence (Datorama) for campaign performance monitoring and system operations analysis
Salesforce CRM Integration
CRM, Data Cloud, Commerce Cloud integration and external platform connectivity for unified customer experiences
Automation Studio and Journey Builder
Advanced automation workflows, journey design, and process optimization for enhanced customer engagement
Project history
Led full-scale Salesforce Marketing Cloud implementation and migration projects, integrated multiple Salesforce platforms, developed data pipelines, and implemented AI-driven automation solutions
Collaborated cross-functionally with engineers, product managers, and stakeholders, conducted BA walkthroughs, contributed to code reviews in SFMC, and enhanced user experience through UI/UX refinements
Developed end-to-end functionalities across Salesforce Marketing Cloud and CRM, designed personalized marketing journeys, customized CRM functionalities, and performed comprehensive testing and documentation
Certificates
Salesforce Agentforce Specialist
Salesforce2025
Salesforce Data Cloud Consultant
Salesforce2023
Salesforce Marketing Cloud Admin
Salesforce2022
Salesforce Marketing Cloud Email Specialist
Salesforce2022
Salesforce Marketing Cloud Developer
Salesforce2022
Salesforce Administrator
Salesforce2022