11/10/2026 updated
DM
100 % available
Senior Salesforce Marketing Cloud & Data Cloud Consultant
Hyderabad, India
Only remote
Bachelor of Technology, Jawaharlal Nehru University of Technology HyderabadHTMLJavaScriptCascading Style Sheets (CSS)Direct MarketingSalesforce Marketing Cloud
Salesforce Marketing Cloud (SFMC)
Expertise in the full SFMC platform including Journey Builder, Automation Studio, Email Studio, Content Builder, CloudPages, Contact Builder, and Mobile Studio. Design and implementation of enterprise-scale marketing automation, multi-BU governance, segmentation, and personalized customer journeys for complex multi-brand environments.
Salesforce Data Cloud (Data 360)
Hands-on experience with Salesforce Data Cloud for identity resolution, real-time unified customer profiles, data streams, calculated insights, segment activation, and SFMC integration. Setup of data model relationships and identity resolution rules to create golden records for multi-brand customer interactions.
Development & Integration (AMPscript, SSJS, SQL, APIs)
Proficiency in AMPscript, SSJS, SQL, HTML, CSS, REST API, and SOAP API for building dynamic content, triggered sends, and personalization. Experience integrating SFMC with MuleSoft, Salesforce Commerce Cloud, Enterprise Data Warehouses, CRM, and third-party data sources.
Data Architecture & Data Extensions
Design and management of data extensions, Contact Builder relationships, data modeling, segmentation logic, multi-BU governance, retention, suppression, and subscriber management within enterprise SFMC environments.
Governance & Compliance (CCPA)
Leadership of Contact Deletion and CCPA operations, coordinating complete removal of customer records across All Subscribers, data extensions, and active journeys while maintaining governance and auditability.
CloudPages Development
Building CloudPages-based regional approval portals with submission forms, validation rules, multi-level approval workflows, and real-time notifications to streamline campaign intake and deployment.
Email QA & Deliverability
End-to-end email QA covering copy, layout, links, personalization, dynamic-content rules, spam risk, and rendering across major email clients, devices, and screen sizes before production deployment. Management of domain reputation, deliverability, and security/access controls.
Google Analytics Integration & Campaign Optimization
Development of advanced AMPscript and SSJS dynamic-content components with Google Analytics tracking to support deep personalization, behavioral measurement, and campaign optimization.
Training & Stakeholder Enablement
Training and support of 400+ regional marketing managers on Email Studio, segmentation, template customization, QA/testing workflows, and campaign execution best practices.
Expertise in the full SFMC platform including Journey Builder, Automation Studio, Email Studio, Content Builder, CloudPages, Contact Builder, and Mobile Studio. Design and implementation of enterprise-scale marketing automation, multi-BU governance, segmentation, and personalized customer journeys for complex multi-brand environments.
Salesforce Data Cloud (Data 360)
Hands-on experience with Salesforce Data Cloud for identity resolution, real-time unified customer profiles, data streams, calculated insights, segment activation, and SFMC integration. Setup of data model relationships and identity resolution rules to create golden records for multi-brand customer interactions.
Development & Integration (AMPscript, SSJS, SQL, APIs)
Proficiency in AMPscript, SSJS, SQL, HTML, CSS, REST API, and SOAP API for building dynamic content, triggered sends, and personalization. Experience integrating SFMC with MuleSoft, Salesforce Commerce Cloud, Enterprise Data Warehouses, CRM, and third-party data sources.
Data Architecture & Data Extensions
Design and management of data extensions, Contact Builder relationships, data modeling, segmentation logic, multi-BU governance, retention, suppression, and subscriber management within enterprise SFMC environments.
Governance & Compliance (CCPA)
Leadership of Contact Deletion and CCPA operations, coordinating complete removal of customer records across All Subscribers, data extensions, and active journeys while maintaining governance and auditability.
CloudPages Development
Building CloudPages-based regional approval portals with submission forms, validation rules, multi-level approval workflows, and real-time notifications to streamline campaign intake and deployment.
Email QA & Deliverability
End-to-end email QA covering copy, layout, links, personalization, dynamic-content rules, spam risk, and rendering across major email clients, devices, and screen sizes before production deployment. Management of domain reputation, deliverability, and security/access controls.
Google Analytics Integration & Campaign Optimization
Development of advanced AMPscript and SSJS dynamic-content components with Google Analytics tracking to support deep personalization, behavioral measurement, and campaign optimization.
Training & Stakeholder Enablement
Training and support of 400+ regional marketing managers on Email Studio, segmentation, template customization, QA/testing workflows, and campaign execution best practices.
Experience
Professional experience5 - 10 years
Freelancer since2026
Languages
EnglishFluent
Project history
Enterprise SFMC and Data Cloud consulting for Dine Brands Global Inc. (Restaurant Chain Company USA, Franchise Model). Designed and supported enterprise SFMC and Data Cloud solutions spanning data architecture, automation, personalization, integrations, governance, and production operations across complex multi-brand environments. Implemented Salesforce Data Cloud (Data 360) for identity resolution and real-time unified customer profiles. Designed the SFMC Segment Publisher for cross-BU segment synchronization from Data Cloud across 300+ data extensions. Configured data streams, calculated insights, and activation paths. Led Contact Deletion and CCPA operations. Developed AMPscript and SSJS dynamic-content components with Google Analytics tracking. Built CloudPages-based regional approval portals. Trained 400+ regional marketing managers.
Enterprise SFMC consulting for Skechers (Retail Footwear Client). Designed and supported enterprise Salesforce Marketing Cloud solutions spanning data architecture, automation, personalization, integrations, governance, and production operations for a major multi-brand retail organization. Translated business and marketing requirements into scalable SFMC data flows, Contact Builder relationships, audience structures, and Journey Builder logic. Designed and maintained Automation Studio workflows. Built Content Builder templates with AMPscript-based personalization. Performed end-to-end email QA. Used SOAP API for triggered sends. Configured business units, user roles, data filters, access controls, and security settings. Designed custom data extensions and segmentation logic.