06/09/2026 updated
100 % available
Senior Social Media Strategist & Creative Director
cape town, South Africa
Only remote
social media About me
Social media strategist and creative director with 6 years experience. Previously managed 6 premium brands in Dubai with 990K+ combined followers. Now freelancing for US and Australian clients building content systems, launch strategies, and UGC for founder-led brands. Remote from Sri Lanka.
Strategic CommunicationMarket DataSocial AdvertisementMedia Analysis
Social Media Strategy
Over 6 years of experience developing high-performance social media strategies for premium lifestyle, entertainment, B2B, and DTC brands. Management of multi-brand portfolios with combined audiences of 990K+ followers across Instagram, TikTok, Facebook, and YouTube, including end-to-end strategy, content production, and measurable growth.
Creative Direction & Content Production
Creative direction for brand campaigns including photo and video content shoots, creative briefs, editorial calendars, and platform-specific copy. Production of platform-native short-form video content for Instagram Reels and TikTok, including scripting, on-camera delivery, editing, captioning, text overlays, sound design, and visual hooks.
UGC Production & Short-Form Video Editing
Experienced UGC creator and short-form video editor for brand campaigns. Familiar with CapCut, Canva Pro, and AI-assisted content tools. Production of UGC content for lifestyle, wellness, and founder-led brands.
Founder-Led Content & Personal Branding
Building complete content systems for founder-led platforms, including brand voice frameworks, visual identity guidelines, audience mapping, and launch strategy across Instagram, TikTok, X, and email lists.
Content Calendar Management
Development and delivery of fully written monthly content calendars in tools such as Notion and Metricool, covering multiple platforms and brand pillars with consistent editorial scheduling.
Paid Social (Meta & TikTok)
Running boosted and paid campaigns across social platforms including Meta and TikTok, with experience achieving high-reach results such as millions of views on individual campaigns.
Analytics & Reporting
Data-led creative decision-making and organic content growth tracking across platforms, including competitive analysis, AEO citation audits, and LinkedIn audits and positioning decks.
Tools: Metricool, Notion, ClickUp, Canva Pro, CapCut, AI Content Workflows
Proficient in a range of content and project management tools including Metricool, Buffer, Notion, ClickUp, Canva Pro, CapCut, Figma, Slack, and AI-assisted content workflows.
Copywriting & Brand Storytelling
Writing and publishing platform-specific copy, founder-led posts, hooks, captions, and content aligned to brand pillars and audience growth goals across LinkedIn, Instagram, and TikTok.
Over 6 years of experience developing high-performance social media strategies for premium lifestyle, entertainment, B2B, and DTC brands. Management of multi-brand portfolios with combined audiences of 990K+ followers across Instagram, TikTok, Facebook, and YouTube, including end-to-end strategy, content production, and measurable growth.
Creative Direction & Content Production
Creative direction for brand campaigns including photo and video content shoots, creative briefs, editorial calendars, and platform-specific copy. Production of platform-native short-form video content for Instagram Reels and TikTok, including scripting, on-camera delivery, editing, captioning, text overlays, sound design, and visual hooks.
UGC Production & Short-Form Video Editing
Experienced UGC creator and short-form video editor for brand campaigns. Familiar with CapCut, Canva Pro, and AI-assisted content tools. Production of UGC content for lifestyle, wellness, and founder-led brands.
Founder-Led Content & Personal Branding
Building complete content systems for founder-led platforms, including brand voice frameworks, visual identity guidelines, audience mapping, and launch strategy across Instagram, TikTok, X, and email lists.
Content Calendar Management
Development and delivery of fully written monthly content calendars in tools such as Notion and Metricool, covering multiple platforms and brand pillars with consistent editorial scheduling.
Paid Social (Meta & TikTok)
Running boosted and paid campaigns across social platforms including Meta and TikTok, with experience achieving high-reach results such as millions of views on individual campaigns.
Analytics & Reporting
Data-led creative decision-making and organic content growth tracking across platforms, including competitive analysis, AEO citation audits, and LinkedIn audits and positioning decks.
Tools: Metricool, Notion, ClickUp, Canva Pro, CapCut, AI Content Workflows
Proficient in a range of content and project management tools including Metricool, Buffer, Notion, ClickUp, Canva Pro, CapCut, Figma, Slack, and AI-assisted content workflows.
Copywriting & Brand Storytelling
Writing and publishing platform-specific copy, founder-led posts, hooks, captions, and content aligned to brand pillars and audience growth goals across LinkedIn, Instagram, and TikTok.
Experience
Professional experience5 - 10 years
Freelancer since2023
Languages
EnglishNative speaker
Project history
Senior freelance strategist embedded into agency workflow at $40/hr, retained 100% of rate. Led content strategy and copywriting for Monotype, a 130-year global type company with 96K LinkedIn and 106K Instagram followers. Developed monthly content calendars, creative briefs, and platform-specific copy across B2B social channels. Collaborated directly with agency Content Lead and CEO on account strategy and creative direction.
Built a complete content system from scratch in under a week for a founder-led platform launching to an existing audience across Instagram, TikTok, X, and a 483-person email list. Delivered full June content calendar in Notion, an 8-day countdown launch series with every post fully briefed including hooks, captions, and filming direction. Mapped all content to four defined brand pillars with a consistent mythic voice designed to drive platform sign-ups. Conducted weekly strategy syncs with founder and edited short-form video content including captions, text overlays, sound design, and visual hooks.
Delivered full competitive analysis across 14+ competitors with AEO citation audit within the first engagement week. Produced 12-slide LinkedIn audit and positioning deck in Figma for dual-founder investment platform. Built 30-day fully written content calendars for two founders across LinkedIn, Instagram, and TikTok. Set up Metricool scheduling, edited short-form video content, and coordinated full team workflow via Slack. Developed brand voice framework, visual identity guidelines, and audience mapping across two founder tiers.