01/29/2026 updated

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UX Designer

smyrna, USA
Worldwide
B.Sc. Interdisciplinary Studies
smyrna, USA
Worldwide
B.Sc. Interdisciplinary Studies

Profile attachments

Brittney Smiley.pdf

About me

I design digital products that drive real results. With a track record of boosting retention by 25% and adoption by 20%, I combine strategic UX thinking with polished UI execution. From research and prototyping to developer-ready designs, I help startups and businesses create experiences users love.

Sales AnalyticsA/B TestingUser Experience (UX)Agile MethodologyData AnalysisBusiness Process ImprovementCustomer ExperienceWeb DesignEmployee RetentionOperational Data StoreSystems Development Life CyclePrototypingResponsive Web DesignStandardizationStock ControlUsability TestingWebsite WireframeTestingUser ResearchFigmaUser Feedback
User Experience Design
User-centered digital experience design with expertise in user interviews, usability testing, and design iterations that improve user retention and feature adoption

Prototyping and Wireframing
High-fidelity prototyping and interactive component development in Figma with focus on responsive design across mobile and desktop platforms

User Research and Testing
A/B testing on UI flows, user research synthesis, and data-driven design decisions that lead to measurable business improvements

Design Tools Proficiency
Advanced skills in Figma, Sketch, and design system development for consistent cross-platform experiences

Project Management
Agile development methodology experience with cross-functional team coordination and workflow standardization

Data Analysis
Sales analytics and operational data analysis for inventory decisions and process improvements

Mobile and Web Design
Responsive design expertise ensuring consistency across mobile and desktop platforms

User Journey Mapping
User journey mapping and customer experience optimization through systematic feedback analysis

Experience

Professional experience0 - 5 years
Freelancer since2023

Languages

EnglishNative speaker

Project history

UX/UI Designer | Contractor

Multiple Startups
Partnered with multiple startups to deliver user-centered digital experiences that balance business objectives with user needs. Conducted user interviews and usability testing sessions, built responsive prototypes in Figma, and worked with product managers and developers to translate user insights into actionable design solutions.

Jr UX Designer

Hireology
Contributed to user experience improvements for a B2B recruitment and HR platform serving small and medium businesses. Collaborated with Product Managers and engineering teams, conducted A/B testing on UI flows, and presented design rationale and KPI results to leadership.

Store Manager

Hot Topic
Managed retail operations with focus on customer experience optimization and data-driven decision making. Conducted in-store customer feedback sessions, leveraged sales analytics to guide inventory decisions, and managed daily operations in high-volume environment.

Operations Associate

Lyft, Inc
Enhanced operational efficiency and user experience for rideshare services through data-informed process improvements. Led regional rental operations improvements, implemented training initiatives and workflow standardization, and used data analysis to identify pain points.

Portfolio


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