07/20/2026 updated
100 % available
Senior UX/UI & Product Designer | Enterprise B2B Digital Products
Singapore, Singapore
Only remote
Master of Art in Digital Management, Hyper Island UK (Teesside University)About me
Product, UX/UI designer with a 5 years experience spanning across Singapore and Germany, mainly focused on complex enterprise and data-driven platforms. I have worked with companies such as Celonis, Deutsche Telekom, and Thales where my work involved translating complex systems and workflows.
User Experience (UX)Adobe Creative SuiteUser Interface DesignProduct DesignPrototypingUi PatternsUser Interface TestingUsability TestingUser-Centered DesignModern UiUX Writing
UX/UI Design & Prototyping
End-to-end UX/UI design for enterprise and B2B digital products, including wireframing, AI-assisted prototyping, interaction design, and usability testing across web and mobile platforms.
User Research & Usability Testing
Conducting user research, workflow validation, and usability testing with operational users, synthesising findings into design improvements that enhance usability, consistency, accessibility, and scalability.
Enterprise SaaS & Operational Dashboard Design
Designing complex enterprise SaaS platforms, command-and-control systems, and operational dashboards that translate complex workflows and technical requirements into intuitive user experiences.
Product Discovery & Requirements Analysis
Translating complex business processes, user workflows, and technical requirements into product requirements through customer journeys, business workflows, and ecosystem analysis.
Cross-Platform Design (Web & Mobile)
Designing cohesive cross-platform user experiences across mobile and web, including responsive landing pages, mobile onboarding, and core feature UI delivery.
Data Visualisation & Interaction Design
Creating intuitive dashboards, live data views, and interaction models that improve situational awareness and decision-making across multiple integrated systems.
Design Tools: Figma, Figjam, Miro, Adobe Creative Suite
Proficient use of industry-standard design and collaboration tools including Figma, Figjam, Miro, Adobe Creative Suite, as well as AI-powered research, ideation, and prototyping tools.
Digital & Visual Communication Design
Designing and delivering digital assets, marketing campaigns, CMS content, brand communications, customer-facing websites, digital campaigns, and e-commerce experiences across multiple industries.
Agile Delivery & Cross-Functional Collaboration
Collaborating with product managers, engineers, and business stakeholders on requirements gathering, MVP definition, user validation, and agile delivery of complex digital products.
Experience
Professional experience0 - 5 years
Freelancer since2021
Languages
ChineseFluentGermanGoodEnglishNative speaker
Project history
Mentored 20+ aspiring UX/UI professionals in user research, journey mapping, interaction design, usability testing, and product thinking through personalised project-based coaching. Enabling learners to build industry-ready portfolios and complete UX/UI certification programmes.
Owned end-to-end UX design of a large-scale enterprise command-and-control (C3) web application unifying multiple live systems into a single operational view of reality. Translated operational workflows, stakeholder requirements, and complex system capabilities into intuitive user experiences supporting situational awareness and decision-making. Improved operational workflow efficiency by 75% in MVP testing.
Owned end-to-end product design for enterprise process execution, marketplace, and partner-management products. Conducted product discovery through customer journeys, business workflows, and ecosystem analysis. Increased platform adoption by 74% in 10 days by improving discoverability, trust, and system transparency. Collaborated with product managers and engineers on requirements gathering, MVP definition, and user validation.