11/05/2026 updated
100 % available
Website Designer | Front-End Focus | UI/UX Specialist
Delhi, India
Only remote
Graduation (Delhi University, New Delhi, 2018)About me
I'm a Website Designer and Front-End Developer with 12+ years of experience turning ideas into clean, responsive, and user-friendly websites. I specialize in UI/UX design and front-end development — from wireframes and visual design to pixel-perfect HTML, CSS, and JavaScript.
Web DesignUser Interface DesignWebuiResponsive Web DesignSITE DesignUser-Centered DesignWeb UsabilityWebsite ArchitectureModern UiUX WritingFront End Software Development
UI/UX Design
Expertise in User Interface and User Experience Design, covering the entire design process from wireframing and interactive prototyping to high-fidelity mockups, responsive and mobile-first design, interaction design, and accessibility (WCAG) compliance.
Design Tools & Prototyping
Proficiency in industry-leading design tools including Photoshop (Expert level), Figma, Adobe XD, Sketch, Adobe Creative Suite (InDesign), as well as prototyping tools such as Figma Prototype, InVision, and Principle.
Front-End Development
Solid knowledge of front-end technologies including HTML5, CSS3 (Sass/SCSS), JavaScript (ES6+), and jQuery, enabling seamless collaboration with development teams and direct implementation of responsive web designs.
CMS & Platforms
Experience working with WordPress (Elementor, Divi, Custom Themes), Shopify, and Webflow for building and managing web properties.
Usability & A/B Testing
Application of usability testing and A/B testing (Split testing or Bucket testing) methodologies to identify which design variant is more effective for specific, measurable goals.
Design Systems & Component Libraries
Creation and maintenance of comprehensive design systems and component libraries in Figma, improving design-to-development handoff efficiency and ensuring visual consistency across all web properties.
SEO & Performance Optimization
Knowledge of SEO principles and performance optimization techniques (PageSpeed) to deliver fast-loading, search-engine-friendly web pages.
Project Management & Collaboration Tools
Familiarity with Git/GitHub for version control, and project management tools such as Jira and Trello, supporting Agile/Scrum methodology and cross-functional collaboration.
Art Direction & Visual Branding
Skills in art direction and visual branding, including logo design and establishing unified brand visual language across digital products.
Expertise in User Interface and User Experience Design, covering the entire design process from wireframing and interactive prototyping to high-fidelity mockups, responsive and mobile-first design, interaction design, and accessibility (WCAG) compliance.
Design Tools & Prototyping
Proficiency in industry-leading design tools including Photoshop (Expert level), Figma, Adobe XD, Sketch, Adobe Creative Suite (InDesign), as well as prototyping tools such as Figma Prototype, InVision, and Principle.
Front-End Development
Solid knowledge of front-end technologies including HTML5, CSS3 (Sass/SCSS), JavaScript (ES6+), and jQuery, enabling seamless collaboration with development teams and direct implementation of responsive web designs.
CMS & Platforms
Experience working with WordPress (Elementor, Divi, Custom Themes), Shopify, and Webflow for building and managing web properties.
Usability & A/B Testing
Application of usability testing and A/B testing (Split testing or Bucket testing) methodologies to identify which design variant is more effective for specific, measurable goals.
Design Systems & Component Libraries
Creation and maintenance of comprehensive design systems and component libraries in Figma, improving design-to-development handoff efficiency and ensuring visual consistency across all web properties.
SEO & Performance Optimization
Knowledge of SEO principles and performance optimization techniques (PageSpeed) to deliver fast-loading, search-engine-friendly web pages.
Project Management & Collaboration Tools
Familiarity with Git/GitHub for version control, and project management tools such as Jira and Trello, supporting Agile/Scrum methodology and cross-functional collaboration.
Art Direction & Visual Branding
Skills in art direction and visual branding, including logo design and establishing unified brand visual language across digital products.
Experience
Professional experience10+ years
Freelancer since2013
Languages
EnglishGoodHindiFluent
Project history
Led end-to-end redesign of the company flagship e-commerce site, resulting in a 25% increase in conversion rate and a 15% decrease in bounce rate within 6 months post-launch. Developed and maintained a comprehensive design system in Figma, improving design-to-development handoff efficiency by 30%. Collaborated with product managers and marketing teams to define user journeys, create wireframes, and design high-fidelity mockups. Conducted user interviews and A/B tests to validate design decisions. Mentored two junior designers. Key projects include Infinity Robot Trading Platform Redesign, FAMA Healthcare Website and Design System, Maxi Shield Healthcare Website and Design System, and Advify E-commerce Website and Design System.