07/12/2026 updated
100 % available
SEO Specialist | Local SEO Expert | Google Business Profile Optimization
srinagar, India
Only remote
Bachelor's Degree (Pursuing) - IGNOU, Amar Singh College, Srinagar, J&KAbout me
I help businesses improve their online visibility through data-driven SEO strategies and Local SEO optimization. My expertise includes Google Business Profile (GBP) optimization, on-page SEO, technical SEO, keyword research, local citations, competitor analysis, and content optimization.
BacklinksSearch Engine OptimizationKeyword ResearchSEO CopywritingWeb Performance Optimization
Local SEO & Local Pack Ranking
Expertise in Local SEO strategies including local pack ranking, location-based search optimization, and creation of location-specific landing pages targeting service and location keyword combinations across multiple target areas.
Google Business Profile Optimization
Comprehensive management of Google Business Profile including regular posts, Q&A responses, review management, category optimization, and improving local search presence to drive customer calls and profile views.
On-Page & Technical SEO
Proficiency in on-page SEO including meta title/description optimization, heading structure improvements, internal linking, image optimization, schema markup, and technical SEO audits covering crawlability, indexing, and redirects.
Keyword Research & Mapping
In-depth keyword research and search intent analysis to identify high-value opportunities across multiple client verticals and industries, including competitor gap analysis.
Content Strategy & Optimization
Planning, creating, and optimizing SEO-focused service pages, location pages, and blog content to improve search visibility, topical authority, and organic traffic growth.
Link Building & Citations
Building authoritative backlink profiles through profile creation, business citations, directory submissions, and authority-building initiatives to strengthen domain authority.
SEO Reporting & Analysis
Preparation of SEO performance reports, tracking campaign progress, monitoring ranking movements, organic traffic trends, and CTR performance via Google Search Console and analytics tools.
WordPress SEO
Application of SEO best practices within WordPress environments including content updates, meta optimization, and site structure improvements.
Competitor Analysis
Evaluation of competitor content strategies, backlink profiles, page structure, and ranking opportunities to uncover untapped keyword opportunities and content angles.
Schema Markup
Implementation of schema markup to enhance search engine understanding of website content and improve visibility in search results.
SEO Tools Proficiency
Hands-on experience with Google Search Console, Google Analytics, Google Business Profile, Google Keyword Planner, Semrush (Basic), Screaming Frog (Basic), WordPress, Canva, ChatGPT/AI Tools, and MS Excel/Google Sheets.
Expertise in Local SEO strategies including local pack ranking, location-based search optimization, and creation of location-specific landing pages targeting service and location keyword combinations across multiple target areas.
Google Business Profile Optimization
Comprehensive management of Google Business Profile including regular posts, Q&A responses, review management, category optimization, and improving local search presence to drive customer calls and profile views.
On-Page & Technical SEO
Proficiency in on-page SEO including meta title/description optimization, heading structure improvements, internal linking, image optimization, schema markup, and technical SEO audits covering crawlability, indexing, and redirects.
Keyword Research & Mapping
In-depth keyword research and search intent analysis to identify high-value opportunities across multiple client verticals and industries, including competitor gap analysis.
Content Strategy & Optimization
Planning, creating, and optimizing SEO-focused service pages, location pages, and blog content to improve search visibility, topical authority, and organic traffic growth.
Link Building & Citations
Building authoritative backlink profiles through profile creation, business citations, directory submissions, and authority-building initiatives to strengthen domain authority.
SEO Reporting & Analysis
Preparation of SEO performance reports, tracking campaign progress, monitoring ranking movements, organic traffic trends, and CTR performance via Google Search Console and analytics tools.
WordPress SEO
Application of SEO best practices within WordPress environments including content updates, meta optimization, and site structure improvements.
Competitor Analysis
Evaluation of competitor content strategies, backlink profiles, page structure, and ranking opportunities to uncover untapped keyword opportunities and content angles.
Schema Markup
Implementation of schema markup to enhance search engine understanding of website content and improve visibility in search results.
SEO Tools Proficiency
Hands-on experience with Google Search Console, Google Analytics, Google Business Profile, Google Keyword Planner, Semrush (Basic), Screaming Frog (Basic), WordPress, Canva, ChatGPT/AI Tools, and MS Excel/Google Sheets.
Experience
Professional experience0 - 5 years
Freelancer since2024
Languages
EnglishFluentHindiFluent
Project history
Managed end-to-end SEO operations for a UK-based appliance repair business, focusing on increasing organic visibility, local rankings, and lead generation. Conducted keyword research, optimized service and location pages, managed Google Business Profile, built backlinks, and utilized Google Search Console and Semrush to implement SEO recommendations. Grew GSC impressions from near zero to 93.2K+ within 4 months.
Conducted comprehensive keyword research and search intent analysis across multiple client verticals. Performed competitor analysis, led on-page SEO improvements, monitored website performance using Google Search Console, supported SEO content strategy, participated in technical SEO audits, contributed to off-page SEO activities, and collaborated on Local SEO projects for multiple clients at a digital marketing agency in Jammu & Srinagar, India.