SEO Strategist | Google Ads Expert | Meta Ads Specialist

Ludhiana, India

Only remote

BCA

Ludhiana, India

Only remote

BCA

About me

I specialize in scaling businesses through high-impact SEO, Content Strategy, and Performance Marketing. I build data-driven brands and actively mentor the next wave of talent in the Ludhiana region. Let's connect on growth, innovation, and digital excellence.

Innovation

Languages

EnglishGoodHindiFluent

Project history

SEO Stretegist

Rebecca Optical

Other

< 10 team member

?️ Core Roles & Responsibilities

The SEO Strategist is responsible for the overall planning, execution, and analysis of all organic search efforts.

1. Strategy & Research

Keyword Strategy: Conduct thorough keyword research focused on both transactional intent (e.g., "designer frames Oakville," "book eye exam online," "contact lens refill") and informational intent (e.g., "signs you need glasses," "best lenses for computer work").

Competitor Analysis: Monitor and analyze the SEO strategies, backlink profiles, and top-performing content of competing local optometrists and larger e-commerce optical retailers.

Algorithm Adaptation: Stay current with all major search engine algorithm updates (Google Core Updates, etc.) and swiftly adapt the website's strategy to maintain or improve rankings.

2. Technical SEO

Site Health Audits: Conduct regular technical audits to ensure the website is crawlable, indexable, and has a clean structure.

Site Speed: Monitor and optimize Core Web Vitals (LCP, FID, CLS) to ensure fast page load times, which is critical for both user experience and ranking.

Mobile-First Optimization: Ensure the site is fully responsive and optimized for mobile devices, as a significant portion of searches (especially local searches) occur on mobile.

Structured Data (Schema): Implement and maintain Schema Markup for products, reviews, local business information, and FAQs to gain rich snippets in search results (SERPs).

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