10/27/2026 updated

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Serial Founder & SaaS Enterprise Sales Executive

valencia, Spain
Only remote
MSc International Management (Cum Laude), Trinity College Dublin, 2018
valencia, Spain
Only remote
MSc International Management (Cum Laude), Trinity College Dublin, 2018

Profile attachments

CV - Julia Wagner English 2026.pdf

About me

I build B2B sales engines from zero. As founding AE for DACH at a Polish SaaS startup, I took the region from 0 to 10% of company ARR in 6 months. 3x founder, 10+ years in enterprise sales. I help B2B teams build, scale and automate go-to-market. Hands-on, hourly or fixed-scope.

Tender ManagementBusiness DevelopmentLead GenerationSales ExcellenceSales ManagementSales OperationsSalesforce Sales CloudSales Strategy
SaaS & Enterprise Sales
Expertise in full-cycle enterprise and SMB sales, including prospecting, custom demos, closing, and customer success handover. Track record of 153% YoY growth at Salesforce and building DACH sales functions from scratch, reaching 10% of total company ARR within 6 months.

Go-To-Market Strategy & Revenue Engine Building
Proven ability to architect and execute GTM strategies for SaaS and enterprise platforms, including building sales playbooks, partner ecosystems, and customer success frameworks from the ground up across European markets.

Team Leadership & Business Development
Experience leading and scaling high-performing BDR and sales teams across Europe, including a remote team of 5 BDRs and an 8-person BDR team covering UK, Benelux, DACH, Nordics, and France, generating 8 Mio EUR in new opportunities.

CRM & Sales Tools
Proficiency in Salesforce, HubSpot, Close, LinkedIn Sales Navigator, Clay, Lemlist, Dripify, and Aimfox for managing sales pipelines and outreach automation.

AI & Productivity Tools
Hands-on experience with AI and productivity platforms including Claude, ChatGPT, Gemini, Google Workspace, MS Office, SharePoint, and Teams.

Project Management & PMO Delivery
Background in project management, tender management, and PMO delivery, supported by PRINCE2 (Foundation & Practitioner) and Lean Six Sigma Yellow Belt certifications.

Consulting & Business Operations
Experience in business development, sales operations, requirements engineering, AML/KYC reporting, and digital transformation rollouts gained through consulting roles at Sopra Steria and OMV AG.

Entrepreneurship & Venture Building
Founded and co-founded three ventures spanning SaaS, recruiting AI, coworking, language education, and real estate consulting, with operations across Europe including Spain, Bulgaria, and Austria.

Negotiation & Conflict Resolution
Formal training in negotiation and conflict resolution through an executive course at Harvard, complemented by practical experience in enterprise deal-making and partner negotiations.

Experience

Professional experience10+ years
Freelancer since2026

Languages

GermanNative speakerEnglishFluentFrenchFluentSpanishFluent

Project history

CEO & Co-Founder

RunDesk Ltd - Coworking OS (SaaS)
Architecting the full GTM strategy and revenue engine for an all-in-one operating system for coworking operators. Building and leading a remote team of 5 BDRs across Europe, scaling sales strategy, customer success frameworks and the partner ecosystem from 0.

CEO & Co-Founder

ExpresHub Arte SL - Coworking, language school & property consulting
Leading a multi-sided venture combining a coworking space, a language school and an investment consultancy for Spanish real estate in Valencia, Spain.

Senior Account Executive (Freelance)

Minerva - Public tender intelligence platform
Founding AE for DACH: built the entire sales function from scratch including prospecting, custom demos, closing, CS handover and the official DACH sales playbook. Achieved 0 to 10% of total company ARR in the first 6 months; 137 demos delivered, 18 mid-market deals closed.

CEO & Co-Founder

RecruiterForce Ltd - AI sales & recruiting automation
Co-founded an AI-driven agency helping global enterprises source and secure top-tier talent; owned strategy, partnerships and remote cross-functional operations.

Head of Business Development Europe

AboutYou Holding SE - SCAYLE (now Zalando)
Built and led a high-performing 8-person BDR team across the UK, Benelux, DACH, Nordics and France for the enterprise commerce platform, creating 8 Mio EUR in new opportunities.

Account Executive SMB

Salesforce.com
Achieved 153% YoY growth, representing half of the entire team's annualised contract value; routinely Top 3 on DACH regional leaderboards. Owned end-to-end consultative sales cycles, hunting and farming SMB accounts alongside SDRs, cloud AEs and implementation partners.

Consultant

Sopra Steria GmbH
Business development, tender management and sales operations, alongside PMO delivery, requirements engineering and AML/KYC reporting; internal Salesforce key user.

Project Management & Strategy

OMV AG
Digital transformation rollouts.

EU Office

Austrian Federal Economic Chamber
Role at EU Office in Vienna and Brussels.

Group Leader

Panke Sprachreisen
Group Leader in the UK.

Corporate Client Intern

Erste Bank AG
Corporate Client Intern.

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