09/08/2026 updated

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Service System Designer & UX Researcher (PhD)

MILANO, Italy
Only remote
PhD in Product Service System Design, Politecnico di Milano
MILANO, Italy
Only remote
PhD in Product Service System Design, Politecnico di Milano

Profile attachments

CV-Sultan Serpil Erdonmez.pdf

Service Design & Systems Thinking
Expertise in service design and systems thinking, applied in complex institutional contexts such as healthcare and public services, including the development of systemic service design frameworks addressing power dynamics and resource distribution.

UX & Qualitative Research
Proficiency in UX and qualitative research methods including interviews, workshops, journey mapping, and mixed-methods research with insight synthesis, applied across marketing, healthcare, and education sectors.

Stakeholder Facilitation & Co-Creation
Strong capability in facilitating stakeholder workshops and co-creation sessions, enabling collaborative design processes in healthcare, public service, and innovation contexts.

Design & Prototyping Tools
Hands-on experience with Figma, Adobe Illustrator, and Adobe InDesign for design and prototyping tasks.

User Research & Usability Testing
Practical use of tools such as Maze, User Interviews, Optimal Workshop, Lookback, and Remote Usability Testing Tools to conduct and analyze usability studies.

Research & Data Analysis
Application of NVivo, SPSS, Excel, and Google Workspace for qualitative and quantitative research analysis.

Collaboration & Documentation
Use of Miro, Notion, and Microsoft Office for team collaboration, project documentation, and knowledge management.

Healthcare & Public Service Contexts
Specialized knowledge in designing for healthcare and public service environments, with a focus on accessibility, ethics, and inclusion.

Creative Drama & Art-Therapy Design
Creation of creative drama workshops integrating empathy and storytelling in design education, developed at Gazi University.

Languages

EnglishFluentItalianGoodTurkishNative speaker

Project history

Service Designer / UX Researcher (Freelance)

Freelance (various clients: Interactius, Online Dimensions, Momoha, Board of Innovation, Lushomo, Schoolio, MADE Design & Innovation)
Freelance service design and UX research engagements across multiple international clients: UX Researcher in Marketing at Interactius (Barcelona), UX Researcher for Medical System at Online Dimensions (Dubai), Design Strategist at Momoha (Switzerland), UX Researcher in Marketing at Board of Innovation (Netherlands), UX Researcher in Healthcare at Lushomo (UK), Art Director in Education at Schoolio (USA), and Design Strategist in Healthcare at MADE Design & Innovation (Belgium).

Lecturer

Atilim University
Taught EUT 455 User Experience-Oriented Design and EUT 201 & 202 Industrial Product Design Studio at Atilim University in Ankara, Turkiye.

PhD Researcher - Systemic Service Design for Healthcare

Politecnico di Milano
Conducted PhD research developing a systemic service design framework addressing power dynamics and resource distribution in healthcare contexts.

Design Research Associate

PDR - Design & Innovation Research Center, Southampton University
Worked as a Design Research Associate at PDR, Design & Innovation Research Center, Southampton University, focusing on Long Term Conditions.

Project Participant - Innovating Public Health

Aletta School of Public Health / EIT Health Project
Developed a platform with a focus on Burnout as part of the EIT Health Project in the Netherlands.

Project Participant - Challenge Track 2020

University of Copenhagen / SUN-HAB
Designed a campaign conducted by Promedicin to promote proper pharmaceutical handling.

Project Participant - InPhysdEd Winter School

Munich Technic University & Trinity College Dublin / EIT Health Project
Designed a system to facilitate the inclusion of individuals with mental disabilities in society through sports support.

Project Participant - Health & Care

OpenDot FABLAb Milan
Designed a product aimed at facilitating calculations for Dyscalculia. Selected for presentation at Maker Faire Rome 2019.

Research Assistant

Atilim University
Served as a Research Assistant at Atilim University in Ankara, Turkiye.

Design Researcher (Erasmus Staff Mobility)

L'Ecole de Design Nantes Atlantique
Co-designed citizen engagement tools to support sustainable behavior at L'Ecole de Design Nantes Atlantique in Nantes, France.

Creative Drama & Art-Therapy Designer

Gazi University
Created creative drama workshops integrating empathy and storytelling in design education at Gazi University in Ankara, Turkiye.

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