07/31/2025 updated
100 % available
Paid Media Manager with Fortune 500 Experience
Lahore, Pakistan
Only remote
Master's degree, Digital and Strategic MarketingMedia PlanningCalendar ManagementData AnalysisOnline AdvertisingCustomer Relationship ManagementSocial MarketingPerformance ManagementFinancial PlanningGoogle AdSenseKeyword ResearchReturn On Marketing InvestmentPerformance-Based AdvertisingResource AllocationCampaignsMetrics
Digital Campaign Management
Campaign setup and optimization across Google Ads, Meta, LinkedIn, and programmatic platforms with expertise in tracking implementation and attribution modeling.
Performance Marketing
Strategic media planning and buying for global clients with proven results using DV360, Google Ads, and proprietary programmatic software to drive campaign success.
Data Analysis & Reporting
Advanced metrics analysis to assess campaign effectiveness, generating comprehensive reports detailing performance, costs, and timelines with actionable insights for ROI enhancement.
Social Media Marketing
Content calendar management and post creation across Facebook, Instagram, LinkedIn, and Twitter with performance analysis to optimize campaigns.
Keyword Research
Identification and implementation of targeted keywords to improve campaign performance and search visibility.
Budget Strategy
Resource allocation and financial planning to maximize marketing ROI while staying within defined budget constraints.
Client Relationship Management
Regular communication with clients to review campaign performance, address inquiries, and maintain strong professional relationships.
Campaign setup and optimization across Google Ads, Meta, LinkedIn, and programmatic platforms with expertise in tracking implementation and attribution modeling.
Performance Marketing
Strategic media planning and buying for global clients with proven results using DV360, Google Ads, and proprietary programmatic software to drive campaign success.
Data Analysis & Reporting
Advanced metrics analysis to assess campaign effectiveness, generating comprehensive reports detailing performance, costs, and timelines with actionable insights for ROI enhancement.
Social Media Marketing
Content calendar management and post creation across Facebook, Instagram, LinkedIn, and Twitter with performance analysis to optimize campaigns.
Keyword Research
Identification and implementation of targeted keywords to improve campaign performance and search visibility.
Budget Strategy
Resource allocation and financial planning to maximize marketing ROI while staying within defined budget constraints.
Client Relationship Management
Regular communication with clients to review campaign performance, address inquiries, and maintain strong professional relationships.
Experience
Professional experience5 - 10 years
Freelancer since2019
Languages
EnglishNative speaker
Project history
Setting up and optimizing digital campaigns across multiple platforms, improving attribution tracking, coordinating with media partners, conducting campaign QA, monitoring industry trends, and training internal teams.
Executed strategic media planning for global clients including Primark, BDO, British Airways, Sanofi, and AstraZeneca. Managed talent acquisition campaigns and utilized DV360, Google Ads, and programmatic software to drive campaign success.
Strategized and managed digital marketing campaigns resulting in 50% increase in viewership. Leveraged advanced metrics, generated comprehensive reports, and continuously monitored digital media trends.