03/21/2026 updated

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SMM Strategist & Digital Content Designer

Київ, Ukraine
Only remote
Premium branding, logo design, brand identity, strategic visual direction.
Київ, Ukraine
Only remote
Premium branding, logo design, brand identity, strategic visual direction.

Profile attachments

RESUME.pdf

About me

Hi, I’m Valeria — an SMM strategist with 3+ years of experience. I’ve worked on 20+ projects across niches, including US and Ukrainian markets. I build content systems that attract, engage, and convert your audience.

Audience MeasurementStrategic ManagementSocial MarketingCompetitive IntelligenceContent CreationDigital ContentLogic SynthesisGraphic DesignMarketingMedia StrategySystems Development Life CycleSocial MediaUkrainianBranding
Social Media Strategy
Social media marketing expertise with focus on Instagram and TikTok platforms for brand engagement

Digital Design
Visual content creation using Canva and other design tools for social media posts, reels, and layouts

Brand Positioning
Strategic brand positioning and messaging development aligned with business goals and audience psychology

Content Systems & Planning
Content system development and strategic planning for consistent brand growth

TikTok Marketing
Specialized knowledge in TikTok content creation and audience engagement strategies

Audience Research
Competitor analysis and audience research for targeted marketing approaches

Visual Identity Creation
Building visual identities for brands across different industries and markets

International Market Content
Content creation for both Ukrainian and US markets with cultural adaptation

Experience

Professional experience0 - 5 years
Freelancer since2023

Languages

EnglishFluentRussianFluentUkrainianNative speaker

Project history

Digital Content Designer

Freelance
Designed social media visuals including posts, reels covers and layouts, created conversion-focused and aesthetic content, built visual identities for brands

Brand Positioning & Strategy

Freelance
Defined brand positioning and tone of voice, built strategies aligned with business goals, focused on audience pain points and content that converts

SMM Specialist & Content Strategist

Freelance
Worked on 20+ projects across multiple industries, managed both Ukrainian and US-based clients, created full content strategies, built content systems for consistent growth, developed brand positioning and messaging, improved engagement and content performance

Portfolio


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