10/30/2026 updated

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Strategic Communications & Public Affairs Lead

Dubai, United Arab Emirates
Only remote
Master's Degree in Corporate Communications Management
Dubai, United Arab Emirates
Only remote
Master's Degree in Corporate Communications Management

Profile attachments

CV Ana Ruiz Díaz I English.pdf

About me

Strategic communications and public affairs expert with experience across energy, transport, infrastructure, industry and technology. I align communications with business goals, manage reputation and stakeholder relations, and leverage AI and digital tools to enhance efficiency and decision-making.

CommunicationCrisis ManagementReputation ManagementPolicy AnalysisStakeholder EngagementStrategic CommunicationThought Leadership
Strategic Communications & Corporate Positioning
Extensive experience leading end-to-end corporate communications projects, from conceptualization and strategic framing to planning and execution, aligning communications with corporate objectives across regulated and strategic sectors such as energy, transportation, and infrastructure.

Reputation & Crisis Management
Proven track record in conducting risk assessments, developing and implementing comprehensive crisis manuals, designing crisis scenarios and response materials, and managing critical stakeholder communications to protect and enhance corporate reputation.

Policy Communications & Public Advocacy
Deep expertise in designing and executing complex corporate affairs strategies within evolving regulatory environments, translating European and national regulatory frameworks into consistent corporate narratives that address business and reputational risks.

Stakeholder Engagement
Design and development of institutional and industry engagement strategies, acting as a corporate liaison and advocating for corporate positions with media, regulators, industry associations, and opinion leaders.

Executive Communications & Thought Leadership
Development of tailored narratives, speeches, talking points, and specialized content for public appearances, media engagement, and industry forums, as well as preparation of executives and spokespeople for high-stakes public appearances and crisis communication scenarios.

Internal Communications
Definition and leadership of internal communications strategies, aligning internal messaging with business priorities, corporate culture, and organizational values, while supporting employee engagement.

Data-Driven Communications
Integration of AI and other management and optimization tools to enhance analysis, streamline content creation, and improve efficiency, keeping pace with technological developments and their implications for corporate communications.

Agency & Supplier Management
Management of agencies and suppliers, aligning communications investments with strategic priorities and ensuring consistency across integrated campaigns.

Corporate & Institutional Events
Planning, development, and execution of corporate and institutional events, including sponsorships and partnerships to reinforce visibility and strategic positioning.

Experience

Professional experience10+ years
Freelancer since2025

Languages

EnglishFluentPortugueseGoodSpanishNative speaker

Project history

Strategic Communications & Public Affairs Lead

Independent Professional - Strategic Communications & Public Affairs
Leading and developing communications, public affairs, and reputation management strategies for companies in strategic and regulated sectors, with a core focus on energy, transportation, and infrastructure. Responsibilities include strategic project leadership, policy communications, crisis management, stakeholder engagement, executive positioning, spokesperson training, and corporate events.

Head of Corporate Communications & Reputation at Galp Spain

Galp
Designed and executed communications and public advocacy strategies, led internal communications, managed policy communications covering wholesale energy markets and European regulation, strengthened stakeholder relationships, defined reputation and crisis management strategies, coordinated internationally, and managed agencies and suppliers.

PR & Communications Senior Executive - Iberia

Galp Solar
Designed and implemented the communications strategy across Iberia, oversaw public image and crisis management, developed internal communications initiatives, led content management and digital communications, and planned corporate and industry-specific events, sponsorships, and partnerships.

Executive Associate I Communications & Public Advocacy Area

Kreab
Provided strategic counsel to clients across energy, professional services, consumer goods, and innovation sectors. Responsibilities included strategic planning, corporate messaging and positioning, public advocacy campaigns, client liaison, crisis management and spokesperson training, event management, and new business development.

Account Executive

Edelman
Designed and planned B2B and B2C communications strategies and consumer PR initiatives, developed communications plans and press releases, managed social media and digital content, coordinated corporate events, prepared brand analytics reports, and managed day-to-day media relations.

Assistant Catering Manager

KSG
Worked as Assistant Catering Manager in Dublin, Ireland.

Consumer Practice Trainee

Weber Shandwick
Trainee in the Consumer Practice area in Madrid, Spain.

Customer Relations Support

TheMiceWorld
Provided customer relations support in Madrid, Spain.

Editorial Intern

Beca Complete Communication
Editorial internship in Madrid, Spain.

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