09/21/2026 updated
100 % available
Strategic Marketing, Product & Business Transformation Leader
Brasschaat, Belgium
Belgium +1
MBA, Marketing Management - Vlerick Business Schoolinfo: Belgium, Netherlands
Business MarketingConversion MarketingData TransformationMarketing StrategiesMarket DevelopmentProduct PositioningProduct MarketingTransition ManagementBusiness StrategiesProduct StrategiesSales Strategy
Strategic Marketing & Growth
Over 25 years of international B2B experience in translating market and customer needs into portfolio priorities, business cases and go-to-market roadmaps, driving measurable commercial results across European markets.
Product & Portfolio Strategy
Extensive track record in defining and leading product transformation roadmaps, rationalizing legacy portfolios into scalable offerings, and aligning cross-functional teams around a shared product vision and commercialization strategy.
Business Transformation & Digital Leadership
Proven ability to lead large-scale business and digital transformation programs, including CRM implementation, AI adoption, and digital solution development, delivering sustained improvements in customer satisfaction and operational efficiency.
Cross-functional Leadership
Strong capability in bringing together business, product, technology and operations teams around shared priorities, creating clarity in complex environments and driving execution from concept to measurable results.
Value Proposition & Commercialization
Deep expertise in developing and commercializing value propositions, including EMEA-wide rollouts, go-to-market planning and customer validation, resulting in significant revenue growth and profitability improvements.
Market & Customer Insight
Skilled in combining customer feedback, market intelligence, operational data and stakeholder input to identify critical pain points and define prioritized transformation roadmaps with board-level approval.
Change Management
Formal training in change management (Antwerp Management School, 2025) combined with practical experience in leading organizational change, governance design and capability building across international organizations.
Digital Product Development
Hands-on experience in structuring product governance, sprint cadence, prioritization and MVP delivery for digital health and logistics platforms, translating user needs into phased product roadmaps.
Strategic Planning & Market Intelligence
Background in long-term strategic planning, competitor intelligence, scenario modelling and financial tracking to inform commercial decision-making and support regional expansion strategies.
Over 25 years of international B2B experience in translating market and customer needs into portfolio priorities, business cases and go-to-market roadmaps, driving measurable commercial results across European markets.
Product & Portfolio Strategy
Extensive track record in defining and leading product transformation roadmaps, rationalizing legacy portfolios into scalable offerings, and aligning cross-functional teams around a shared product vision and commercialization strategy.
Business Transformation & Digital Leadership
Proven ability to lead large-scale business and digital transformation programs, including CRM implementation, AI adoption, and digital solution development, delivering sustained improvements in customer satisfaction and operational efficiency.
Cross-functional Leadership
Strong capability in bringing together business, product, technology and operations teams around shared priorities, creating clarity in complex environments and driving execution from concept to measurable results.
Value Proposition & Commercialization
Deep expertise in developing and commercializing value propositions, including EMEA-wide rollouts, go-to-market planning and customer validation, resulting in significant revenue growth and profitability improvements.
Market & Customer Insight
Skilled in combining customer feedback, market intelligence, operational data and stakeholder input to identify critical pain points and define prioritized transformation roadmaps with board-level approval.
Change Management
Formal training in change management (Antwerp Management School, 2025) combined with practical experience in leading organizational change, governance design and capability building across international organizations.
Digital Product Development
Hands-on experience in structuring product governance, sprint cadence, prioritization and MVP delivery for digital health and logistics platforms, translating user needs into phased product roadmaps.
Strategic Planning & Market Intelligence
Background in long-term strategic planning, competitor intelligence, scenario modelling and financial tracking to inform commercial decision-making and support regional expansion strategies.
Languages
EnglishFluentFrenchGoodDutchNative speaker
Project history
Leading the business enablement agenda across a North-West European logistics real estate organization, with responsibility for marketing execution, digital transformation and IT. Designing scalable commercial operating models, establishing structured project and change pipelines, positioning IT as a business enabler, and driving AI adoption through practical use cases and capability building.
Advising the founder of a digital health start-up on product strategy, roadmap and operating model. Structured product governance, sprint cadence and prioritization to accelerate MVP delivery. Translated patient and care-provider needs into use cases and a phased go-to-market roadmap. Co-developed and pitched the VLAIO business case, securing 50K EUR in funding.
Led the European customer experience and digital solutions agenda across tracking, customs clearance, duties and taxes, payment and customer support. Managed a multidisciplinary team of seven. Delivered a board-approved transformation roadmap and led 3 digital initiatives from problem definition through pilot and customer validation. Served as Wave project owner within the global DRIVE transformation program. Implementation exceeded first year plan with projected annual savings over 20 million EUR and a 38% improvement in customer satisfaction.