12/02/2025 updated

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Experienced Product and Service Designer

Tomares, Spain
Worldwide
Bachelor of Arts - BA, Multimedia Product Development
Tomares, Spain
Worldwide
Bachelor of Arts - BA, Multimedia Product Development

Profile attachments

[CV en] Sydney Fernandes.pdf

User Experience (UX)Adobe Creative CloudAgile MethodologyArtificial IntelligenceJIRABusiness To BusinessData VisualizationUser Interface DesignMicrosoft OneNotePrototypingNext.jsStakeholder ManagementSystems ArchitectureUsability TestingWeb Content Accessibility GuidelinesWorkflowsBrandingUser ResearchProduct StrategiesTailwindReactJSUser FlowsDesign AdviceFigmaData ManagementInteractive WhiteboardsDigital Products
I’m a Senior Product Designer with 12+ years of experience crafting user-centered digital products for global brands. My expertise spans UX/UI design, Design Systems, Product Strategy, and Agile collaboration — always focused on transforming complex challenges into clear, intuitive, and business-driven solutions.

Core Skills

Product & UX Strategy: Discovery, user research, journey mapping, usability testing, and data-informed decision-making.
UI Design & Systems: Design Systems architecture, atomic design, component libraries, and accessibility standards (WCAG).
Prototyping & Interaction: Advanced prototyping in Figma; user flows, microinteractions, and responsive layouts.
Collaboration & Leadership: Cross-functional teamwork with developers, product owners, and stakeholders in Agile environments.
Tools: Figma, Sketch, Miro, Adobe CC, Jira, Notion.
Tech Stack Awareness: React, Next.js, Tailwind, ShadCN/UI, Prisma ORM, and Vercel workflows — ensuring seamless designer–developer collaboration.


Experience Highlights

Led UX/UI and Design System initiatives for brands such as ING, ABN Amro, KLM, Vodafone, Liberty Global, NEOM, and Kia Motors Europe.
Founder of 2-Super, developing Super Lista (shopping list & price comparison app) and Super Métricas (B2B analytics platform).
Experienced in data visualization, behavior analytics, and AI-driven product experiences.


Languages

EnglishFluentPortugueseNative speakerSpanishFluent

Project history

Senior Product Designer

Nortal
Created prototypes and designs for NEOM project in Saudi Arabia, developed NEOS city Operative System including API Catalog and data visualization.

Senior Business Consultant UX / UI - Customer Experience Transformation

Tata Consultancy Services
Led UX teams in various industries, conducted design thinking workshops, developed prototypes, and created guidelines for custom solutions.

Senior Product Manager

Liberty Global
Led UX/UI development for Connect App, managed product development process, and introduced new design 3.0 to all brands.

Senior User Experience Project Manager

Kia Motors Europe
Provided consultation on new website development for European market, implemented new workflows, and helped plan charging stations feature.

Product Development & UX/UI Designer

Greetzly
Drove design efforts including cooperative branding, redesigning mobile app for iOS and Android, and creating new web platform.

Digital Designer / Designer Chief

Host Europe Group
Led team in production of marketing materials, developed wireframes and user interfaces, and worked on rebranding projects for multiple companies.

Web Designer

All you need GmbH
Responsible for user interface design, created designs for web and mobile applications, and improved visual appeal of online marketplace.

Head of User Interface & Product Manager

MyParfum
Led UI team, managed product development, improved user experience, and developed online tool for customized fragrance creation.

IT Manager & Web, Graphic Designer

GESVIMA - SGPS, S.A.
Managed IT department, created websites and graphics for multiple companies, developed online marketing strategies.

TV Producer

mvmTV, NexTV
Gained experience in fashion and television production, managed fashion category, conducted interviews, and covered fashion weeks.

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