09/27/2024 updated

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UX Design Lead, Lead Product Designer, Lead Product Designer

Pannonhalma, Hungary
Only remote
Pannonhalma, Hungary
Only remote

Profile attachments

Fanni-Varga_Product-Design_octahedron-2024.pdf

A/B TestingUser Experience (UX)Adobe Creative CloudAdobe InDesignSoftware as a ServiceData VisualizationDigital AssetsDigital DataGoogle AnalyticsUser Interface DesignMobile Application SoftwareOracle ApplicationsScrum MethodologyMixpanelUser-Centered DesignWeb ApplicationsWebsite WireframeAdobe XDRibbon (Software)ZeplinFigma
A/B testing, Adobe CC, in Design, Adobe XD, data visualization, UI design, UI/UX, User Interface Design, digital assets, digital data, Figma, Google Analytics, Mixpanel, mobile app, Oracle, Ribbon, Scrum, SaaS, user-centered design, web app, wireframes, wireframing, Zeplin

Experience

Professional experience5 - 10 years
Freelancer since2019

Languages

EnglishFluent

Project history

UX Design Lead

Stereo Creative
* Worked with (Settle.com) a San Francisco-based Fintech startup, on turning their website into a
conversion engine by on improving the IA and UX
* Conducted comprehensive UX research to understand user needs and competitive landscape
* Performed in-depth analysis of the current website's IA and UX
* Proposed an improved IA to drive conversion though improving the visibility and discoverability of
content that is relevant for website visitors and mixing content sections of different purpose to drive
engagement
* Developed and delivered new wireframes based on the proposed IA to improve user experience and
presented these updates to the client in iterative cycles to collect and incorporate feedback

Lead Product Designer

Zolar.de
* Played a key role in establishing a healthy design process and held diverse responsibilities across
product design, workflow optimisation, and team collaboration.
* Represented the Design team in the Zolar Product Management Team and in the product-specific triad,
moderated regular meetings to ensure alignment on project goals and progress across teams.
* Assisted in building Zolar's first in-house design team, mentored new team members
* Helped the team continuously improve product design processes and collaboration within the product
triad and across the product team
* Proposed and implemented a design strategy for improving design processes and establishing the first
in-house design team
* Led the end-to-end product design of new features and iterations for the Zolar Project Centre, a B2B
platform designed for tracking and managing PV system projects
* Worked on the integration of design into product planning and delivery processes, contributing to a
seamless transition and improved outcomes
* Supported the restructuring and scaling of the Zolar Design System, ensuring its seamless integration
across the product landscape, enhancing usability and design consistency

Lead Product Designer

Fearless
* Worked with (Handshake) a San Francisco-based EduTech startup on a visionary project, redesigning
their mobile and web app to disrupt the virtual career fair space and help connect students with
employers
* Led a design squad (team of 4) through the stages of product discovery to imagine a revolutionary
version of the Handshake mobile and web app
* Conducted comprehensive UX and user research, journey mapping and co-creation ideation sessions
* Organised work streams and moderated regular stakeholder meetings to ensure alignment and
effective communication

"Design is not just wha t it looks like a nd feels like. Design is how it works."
- Steve Jobs

Head of Design & UX

IndeeWork
* Led strategic planning of B2B digital product range and orchestrated product releases as part of the
management team
* Led and executed branding projects to develop a clear and distinctive visual identity for products
including Neufield and PrüfPal
* Engaged in hands-on design of core product features, extensions, and additional modules, ensuring
usability and alignment with the overall product vision
* Developed a consistent design system (leveraging atomic design and Ant.Design) to standardise UI,
establish clear UX patterns, and streamline feature delivery
* Fostered cross-functional Agile product team collaboration by improving processes and transparency.
* Mentored team members, contributing to their personal and professional development
* Established end-to-end product design processes to drive efficiency and consistency
* Led the planning of upcoming features and iterations, aligning with strategic objectives and user needs
* Defined feasible versions through comprehensive requirement collection
* Enhanced collaboration within the product team, driving a unified vision and cooperative workflow
* Optimised tooling to support the team for remote work, ensuring seamless collaboration across
locations
* Contributed hands-on UX and UI design, bridging the gap between user needs and business goals
* Mentored and delegated a small design team

UX Design Lead

The Collective
* Analysis of app IA and UX
* Planning and conducting user research and user testing
* Synthesising user research findings
* Defining next iteration based on learnings from research and testing
* Proposing new IA and user flow
* Delivering improved wireframes of native mobile app

UX Design Lead

* Worked on client side on B2B data visualisation products
* Worked with stakeholders on co-creation sessions to understand the concept and requirements
* Led product discovery, translating concept into user journey maps and mockups
* Created prototypes and final designs and working with development team on implementation

Senior Product Designer

FarePilot
Returning Monthly Active Users doubled 7.6k to over 15k in 140 countries
* Designed iterations of mobile app to improve UX and user retention
* Improved consistency in product design and company branding
* Developed processes and collaboration in cross-functional Agile product team
* Presented ideas and project progression to team and company to manage stakeholder expectations
* Supported marketing campaigns with print and digital assets, liaise with external suppliers

UI/UX Designer

Boat International
Designed and delivered a subscription-based B2B digital data visualisation tool for the superyacht
industry that generated 300k revenue and acquired 150 subscribers within the first 12 months.

* Evangelised of user-centred design and great UX
* Brought improvement in processes and collaboration
* Played key role in the digital transformation of the company
* Designed complex digital products (SaaS, B2B, B2C),
* Played key role in end-to-end product development within a multidisciplinary agile product team
* Design and iteration of all digital products based on data, user research and usability testing
* Managed stakeholder expectations, presented ideas and project progression.
* Art direction, point of contact for external agencies
* Worked with and managed designers, liaised with creative director

Digital/Visual Designer

Freelance

UI/UX Designer

Red Ribbon Asset Management

UI/UX Designer

Bluerunner Solutions

Visual Designer / Retoucher

Vanity Studios

Visual Designer

Freelance

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