05/18/2026 updated
100 % available
UX/Product Designer with E-Commerce & Conversion Expertise
Kavlinge, Sweden
Only remote
UX Designer, Vacational Higher Education (EC Utbildning, Malmö, Sept 2024 - Jun 2026)BalsamiqUser Experience (UX)E-CommerceSearch Engine OptimizationUser Interface DesignInteraction DesignProduct DesignPrototypingService DesignShopifyUser-Centered DesignWebsite WireframeWordPressUX WritingFigma
UX & Product Design
Proficiency in User Research, User Flows, Wireframing, Prototyping, and Interaction Design, with 6+ years of experience creating intuitive and user-focused digital experiences.
UI & Visual Design
Good knowledge in Interface Design, Design Systems, and Branding, with hands-on experience leading UI design including visual identity, layout, and structure.
E-commerce & Conversion Optimisation
Proficiency in Shopify, CRO, and Customer Journeys, gained through founding and running a UK-based e-commerce brand and optimising digital storefronts.
Business & Growth
Knowledge of SEO, Data-driven Design, and User & Business focus design, applied in real-world e-commerce and product contexts.
Design Tools
Figma, Balsamic, Hotjar, and Google Search Console for design, prototyping, and performance analysis.
User Research
Experience conducting user research including testing of current and competitor products, identifying usability issues, and translating findings into actionable design improvements.
Interaction & Feature Design
Ability to develop new features and interaction concepts based on user needs, creating user flows, wireframes, and interface designs.
SEO & Website Optimisation
Hands-on experience optimising e-commerce websites with a focus on SEO, structure, and overall user experience.
Experience
Professional experience5 - 10 years
Freelancer since2026
Languages
DanishBasic knowledgeEnglishFluentNorwegianBasic knowledgeSwedishNative speaker
Project history
UX designer for a new confidential product, responsible for the full design process. Conducting user research including testing of current and competitor products, identifying usability issues, developing new features and interaction concepts, creating user flows, wireframes, and interface designs, and optimising Doro's e-commerce website for SEO, structure, and user experience.
Founded and ran a UK-based e-commerce business delivering nationwide. Designed and optimised the full Shopify customer experience, led UI design including visual identity, layout, and structure, improved conversion through SEO, testing, and UX optimisation, developed product offerings and seasonal collections, and managed brand, marketing, and customer experience end-to-end.