Digital Marketing Specialist | Advertising Special

I am a performance-driven Digital Marketing Specialist with over two years of experience in paid social campaigns, SEO, and conversion optimization across U.S. and European markets. My expertise lies in helping businesses generate more qualified leads, reduce acquisition costs, and scale through effective advertising on platforms like Meta (Facebook & Instagram), Google Ads, and TikTok, as well as enhancing visibility via local SEO on Google Maps.
As a self-employed Ads Marketing Specialist, I’ve consistently delivered measurable results for clients across industries. I’ve executed high-performing ad campaigns that doubled CTR (click-through rates) and cut CPA (cost per acquisition) by 30%. Through advanced audience segmentation, including lookalike modeling and behavioral targeting, I’ve increased lead quality and engagement while optimizing budget allocation using data-driven testing and machine learning recommendations.
One of my key strengths is A/B testing ad creatives and placements. By analyzing performance data and iterating on visuals and copy, I helped clients improve campaign ROI by over 25%. I’ve personally developed and launched over 50+ creatives, leading to a 30% surge in website traffic and a 10% growth in sales. I use tools like Meta Ads Manager, Google Analytics, SEMrush, and Ahrefs to monitor and fine-tune campaign performance.
In my work as a Project Manager at Dart Studio, I successfully led local SEO initiatives that brought over 90 businesses into the Top 3 positions on Google Maps, significantly improving their local discoverability and foot traffic. These results stemmed from carefully structured profile optimization strategies, consistent content updates, and performance tracking — aligning with Google’s ranking factors for local businesses.
Earlier in my career, my experience as a Visual Merchandiser helped me understand consumer psychology and branding, which now translates into creating ads that are not only visually appealing but conversion-focused. This role sharpened my attention to detail and ability to align digital messaging with physical brand presence — a synergy that is especially valuable in omnichannel campaigns.
I bring to the table:

• Hands-on experience with paid media, SEO, and local business growth strategies.
• Strong technical skills in ad management platforms and analytics tools.
• A blend of strategic thinking and creative execution.
• Full legal authorization to work in the U.S., with deep understanding of both American and European consumer behavior.

I don't just run ads — I build systems that attract the right audience, engage them meaningfully, and convert them efficiently. Whether you’re an e-commerce brand looking to boost sales or a local business aiming for more visibility, I’m here to help you grow through smart, data-backed digital marketing.