07/07/2026 updated

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VP of Product, Revenue & Growth | Product Operations & Digital Strategy Leader

New York, USA
Worldwide
Bachelor of Arts in Psychology, Minor in Women's & Gender Studies, Muhlenberg College
New York, USA
Worldwide
Bachelor of Arts in Psychology, Minor in Women's & Gender Studies, Muhlenberg College

Profile attachments

Lorrae Bradbury - June 2026 Resume.pdf

AI AgentsMarketing StrategiesMarketing ManagementProduct ManagementProduct MarketingWorkflowsProduct StrategiesData AnalyticsDigital StrategyContinuous Optimization
AI-Enabled Workflow Design & Product Operations
Expertise in designing and scaling operational workflows across marketing, sales, research, and internal systems, integrating automation and human QA to improve production efficiency and multi-platform delivery. Proficiency with AI-enabled tools such as ChatGPT/Codex, Claude/Code, Gemini, n8n, Zapier, Lindy, Vercel, Lovable, and Notion AI.

CRM & Lifecycle Automation
Deep experience building AI-enabled CRM and partnership systems supporting significant annual revenue, automating lead intake, qualification, routing, and outbound communication workflows across large contact bases. Proficiency with Hubspot, Salesforce, Klaviyo, ConvertKit, and Mailchimp.

UX Optimization & Conversion Strategy
Proven track record of optimizing onboarding flows, conversion funnels, and lifecycle automation through segmentation, A/B testing, and UX improvements to increase activation and reduce purchase friction. Experience with analytics tools including Amplitude, Mixpanel, Maze, UserTesting, Google Analytics, Looker Studio, and SEMrush.

Product & Project Management
Proficiency with tools including Jira, Productboard, Notion, Confluence, Miro, FigJam, Figma, and Trello for managing cross-functional teams and complex product roadmaps.

Go-To-Market Strategy & Revenue Growth
Extensive experience leading product strategy and go-to-market execution for multi-product digital ecosystems including subscriptions and courses, establishing media authority and driving measurable revenue growth.

Content Operations & Governance
Design and management of editorial operations infrastructure supporting high-volume monthly content production while maintaining governance, quality standards, and SEO performance.

CMS & Growth Platforms
Hands-on experience with Shopify, WordPress, Squarespace, Meta Ads, Google Ads, TikTok, YouTube, and Substack for digital growth and content distribution.

Operational Scaling & SOP Development
Track record of building scalable production systems, developing SOPs, and implementing sprint planning, QA processes, and workflow management to support distributed teams and continued organizational growth.

Partnership & Business Development
Experience creating and executing scalable partner outreach programs, developing CRM infrastructure, performance tracking systems, and ROI analysis frameworks to drive B2B sales and brand partnerships.

Cross-Functional Team Leadership & Remote Operations
Proven ability to manage distributed teams across editorial, marketing, partnerships, and operations, implementing systems and processes that improve delivery efficiency and maintain brand standards.

Experience

Professional experience10+ years
Freelancer since2015

Languages

EnglishNative speaker

Project history

VP of Product, Revenue & Growth

Girl Problems Media
Designed and scaled operational workflows across marketing, sales, research, and internal systems, integrating automation and human QA. Built AI-enabled CRM and partnership systems supporting $200K+ annual revenue. Developed customized Notion-based project operations infrastructure with AI-enabled sprint planning. Led product strategy and go-to-market execution for multi-product digital ecosystem. Optimized onboarding flows, conversion funnels, and lifecycle automation. Managed distributed team of 15 across editorial, marketing, partnerships, and operations.

Product Strategy & Curriculum Consultant

Arya FYI
Conducted product analysis across 25+ categories for couples intimacy subscription, identifying strategic gaps and expansion opportunities through competitive research and market analysis. Designed 70+ new product concepts with UX flows and multi-step journeys optimized for engagement, retention, and lifetime value.

Senior Director of Product & Digital Strategy

Higher Self Yoga
Directed product strategy, digital operations, and go-to-market execution for $2.9M wellness nonprofit. Increased conversion rate 180% and average order value 45% through UX optimization and A/B testing. Built automated lifecycle marketing and segmentation systems that increased repeat purchases 38% and customer lifetime value 52%. Scaled audience growth 413% and web traffic 276% through integrated SEO and content workflows. Led remote team of 8-12 across marketing, editorial, and operations.

Director of Partnerships & Growth Strategy

Slutty Girl Problems
Built digital platform from concept to 450K+ followers and 7M+ annual pageviews with zero ad spend. Developed CRM infrastructure and partnership pipeline managing 1,000+ annual leads and 250+ confirmed brand partnerships, generating $1M+ attributed revenue. Designed editorial operations infrastructure supporting 150+ monthly content assets. Scaled distributed contributor network to 50+ writers and contractors.

Director of Product Strategy & Market Expansion

PURE App
Led U.S. market expansion strategy for European app entering competitive U.S. market. Improved quarterly user sign-ups 240% and activation rates 65% through UX optimization and lifecycle marketing. Spearheaded partnership, event, and media campaigns driving 2M+ impressions. Advised on product feature prioritization and compliance-aligned community standards.

Director of Partnerships & Business Development

Good Clean Love
Created and executed scalable partner outreach program targeting 600+ potential partners across health and wellness verticals, achieving 16% conversion rate with 100+ confirmed partnerships. Built CRM infrastructure, performance tracking systems, ROI analysis frameworks, and SEO-optimized library to standardize operations and optimize campaign effectiveness.

Product Launch & Growth Manager

Booty Parlor
Led end-to-end go-to-market strategy for brand relaunch, product line expansion, digital workshop, and YouTube channel launch. Drove 120% audience growth in 6 months through organic content strategy with zero ad spend, developing marketing automation and launching high-profile partnerships, expanding brand visibility 300%+ and increasing average order value 35%.

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