11/05/2024 updated

**** ******** ****
60 % partially available

Experienced UX/Product Designer with Strong B2B Focus

Tui, Spain
Only remote
Master in Graphic Design
Tui, Spain
Only remote
Master in Graphic Design

Profile attachments

xiana_perez_cv24.pdf

A/B TestingUser Experience (UX)Adobe Creative CloudAdobe InDesignBusiness To BusinessBankingMultilingualismBusiness PlanningCustomer ExperienceConsultingWeb DesignE-CommerceEspañolFocus GroupPrototypingRapid PrototypingVenta al por MenorWebsite WireframeCatalanUser ResearchProduct StrategiesPortugueseCoaching and MentoringFigmaMock Ups
I'm a Madrid-based UX/Product Designer with over 12 years of international experience in online products and services, transitioning from web design to a specialized focus in UX/UI. My journey has been marked by a commitment to crafting intuitive and engaging user experiences that align closely with business objectives.
  • Freelance UX Consultant: Currently advising B2B companies, where I design user interfaces and shape project strategies. My work includes creating functional prototypes and corporate websites, tailored to stakeholder and users' needs.
  • Senior UX Designer at Frenetic: Defined product strategies and collaborated with cross-functional teams to enhance ecommerce solutions.
  • Proficient in Design Tools: Skilled in using Figma, Sketch, and Adobe Creative Suite for creating wireframes, mockups, and prototypes. Experienced in rapid prototyping, user journey flows, and conducting user research, including A/B testing and focus groups.
  • Soft Skills: A team-oriented communicator with a knack for mentoring and conducting workshops. Organized and self-motivated, I bring creativity and a proactive approach to every project.
  • Multilingual: Fluent in Spanish and English, with conversational proficiency in German, and working knowledge of Catalan and Portuguese.

I'm passionate about using my design skills to solve complex problems and enhance user satisfaction in diverse industries, particularly Engineering, Banking, and Retail.

Experience

Professional experience5 - 10 years
Freelancer since2022

Languages

GermanGoodEnglishNative speakerPortugueseBasic knowledgeSpanishNative speaker

Project history

UX Designer and Consultant

Freelance
Designing interfaces and advising B2B businesses on UX matters, including heuristics, testing, and KPIs. Projects include a simulator interface for magnetic engineers and a corporate website with e-commerce functionality.

Founder and Manager

Bonaval Store
Founded and managed an e-commerce store focused on hard-to-find accessories and clothing. Designed and managed the website via WordPress, collaborated with external digital agency for online marketing.

Senior Product Designer

Frenetic
Defined product strategy, worked on e-commerce site and private website, allowing users to order physical samples for engineering designs. Responsibilities included researching user motivations and redesigning homepage and community section.

Senior UX Designer

Caja Rural Bank
Defined flows and design prototypes for insurance and transfer sections in the new Caja Rural app. Participated in B2B project for digitalizing daily workflow at offices, involving qualitative research with employees.

UX Designer

ING Bank
Worked on an international project merging four national banks into a single modular banking system. Researched final user needs, designed prototypes and workflows for transfers and direct debits.

UX Designer

Ventura24
Worked with Product Manager and Product Owner on prototyping, testing, and iteration. Created prototypes with Sketch, Axure, and Invision, tested designs with Hotjar and Google Analytics to improve average purchase and client retention.

Web Designer

Ventura24
Part of the Marketing department, designing online and printed marketing materials. Planned seasonal campaigns and delivered daily materials like newsletters and affiliate banners.

Web Designer

Findasense
Designed website proposals for various clients including ElDeseo, vinoseleccion.com, and Què! newspaper. Created social media materials and managed the Findasense brand blog design and business cards.

Online Graphic Designer

Foxmobile Group
Designed promotional online materials such as landing pages, newsletters, and banners for mobile products. Created materials for EA mobile video games, music videos from Universal and Sony Music, and in-house jingles and screensavers.

Graphic & Web Designer

Privalia
Responsible for daily web updates, designing and uploading branded content for fashion and lifestyle brands in the CMS. Promoted content with newsletters and banners on other websites.

Certificates

UDACITY “Material design for Android”

Udacity

2019

Pratical guide to usability

Interaction Design Foundation

2016

MA in Graphic DEsign

London College of Communication

2011

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