01/13/2025 updated
100 % available
Creative & Design
Maastricht, Netherlands
Worldwide
Communication Design from Tokyo Design AcademyUser Experience (UX)Agile MethodologyChineseIterative DesignJapaneseLean ProcessesRapid Prototyping
Self-employed Creative & Product (UX/UI) Designer with 20+ years of global experience delivering user-centered solutions in startups and multinational organizations. Proven expertise in Lean UX, agile methodologies, and rapid prototyping, driving business growth through iterative design and MVP development. Adept at scaling operations, securing funding, and launching award-winning products, including a pioneering amblyopia treatment device and high-impact campaigns for brands like Nike and Airbnb. Fluent in English, Japanese (native), and Chinese (intermediate), ensuring effective collaboration in diverse, fast-paced environments.
Experience
Professional experience10+ years
Freelancer since2014
Languages
ChineseGoodEnglishFluentJapaneseNative speaker
Project history
Founded an interactive design studio specializing in creating smart, user-centered experiences, products, and services. Blending a deep understanding of design principles with a commitment to driving measurable outcomes, the studio has delivered impactful results for clients across industries.
- Directed a Converse China campaign, achieving 800,000 sneaker sales through innovative UX design and digital strategies.
- Launched a vision training product, treating 50+ children during R&D and delivering a 30% client retention growth.
- Managed the Rio Olympics 2016 campaign for Gillette, earning a 20% revenue boost and a Guinness World Record.
- Secured 100M yen funding to establish Okinawa’s largest coworking facility in collaboration with local government.
- Delivered UX/UI lectures to over 500 students across Europe and Asia, fostering design knowledge globally.
Invented a vision training tablet computer specialising in amblyopia and sensory processing disorder. Positioned bloo vision as a pioneering force in therapeutic visual aids, renowned for innovative contributions to healthcare and rehabilitation.
- Designed an award-winning binocular vision training device, transforming treatments for amblyopia and sensory processing disorders.
- Secured 1st place at Dublin’s largest startup event, attracting investor interest for innovative healthcare concepts.
- Spearheaded the design and development of a non-invasive vision training product, addressing critical gaps in healthcare solutions.
- Managed the product lifecycle from ideation to market launch, ensuring accessibility and ease of use.
- Collaborated with R&D teams to integrate advanced healthcare design principles, earning industry accolades.
Designed Adidas’ first-ever rewards system, increasing user engagement and driving retention through innovative UX strategies.
- Coordinated with 10+ brand management teams, ensuring alignment across diverse product lines and markets.
- Developed a comprehensive, 150+ page presentation for stakeholders, synthesizing user insights and strategic goals.
- Conducted and analyzed 100+ A/B tests, driving iterative improvements to UX and optimizing user journeys.