10/16/2025 updated

**** ******** ****

Website Design ~ Digital Marketing ~ Graphic Design

Hamilton, New Zealand
Only remote
Bachelor of Creative Technologies
Hamilton, New Zealand
Only remote
Bachelor of Creative Technologies

Profile attachments

Zoe Hoole Portfolio.pdf

About me

Fuelled by coffee and my obsession with all things creative, I'm a multi-skilled creative with over 8 years’ experience across digital marketing, content creation, social media, project management, and brand development. I’ve worked with many brands across a range of industries.

InnovationAdobe IllustratorAdobe PhotoshopAdobe Creative CloudAdobe Experience ManagerAdobe InDesignAdobe Photoshop LightroomAdobe Premiere ProAutomationCustomer ExperienceFilmmakingLogosContent CreationContent ManagementWeb DesignDigital MarketingDirect MarketingSalesGoogle AdSenseGoogle AnalyticsGraphic DesignLead GenerationProject ManagementMultimediaPhotographyProduct ManagementPrinting and Screen PrintingShopifySocial MediaSquarespaceStakeholder ManagementWebsite ManagementSchedulingBrandingCampaignsWixTeam ManagementCopywriting
Digital Marketing
Social media marketing paid and organic, Google Analytics, and lead generation expertise. Email design and automation. Strategic campaign management across multiple platforms including Meta, LinkedIn, TikTok, Reddit Pinterest and SnapChat.

Adobe Creative Suite
Proficiency in Photoshop, Illustrator, Premiere Pro, InDesign, and Lightroom for professional content creation, graphic design, and multimedia production.

Website Design & Management
Experience with Shopify, Wix Studio, Squarespace, and Adobe Experience Manager. Skills in product management, sales optimization, and customer journey flow design.

Content Creation
Copywriting, photography and videography skills for digital marketing campaigns and brand assets across multiple platforms.

Brand Identity Development
Creation of comprehensive brand identities including logo design, colour palette development, typography selection, and brand guidelines.

Email Marketing
Setting up marketing automations and templates to improve member engagement and campaign performance.

Project Management
Strategic event and project coordination, stakeholder management, and implementation of innovative processes.
 

Experience

Professional experience5 - 10 years
Freelancer since2018

Languages

EnglishNative speaker

Project history

Website refresh

The Village Co

Other

10-50 team member

After completing their re-brand, The Village Co (an Early education centre based in Beachlands, Auckland) have asked me to bring their brand to life on their website. I'm now refreshing their website to reflect their brand.

Brand Refresh & Email Marketing

Illuminating Engineering Society - Australia & NZ

Industry & Mechanical Engineering

Engaged for a brand refresh project to modernise the society's visual identity across digital and print. Delivering branded design work for brochures, presentation templates, and publications. Setting up email marketing automations, templates to improve member engagement.

Social Media, Content Creation, Graphic Design

Ramen Takara

Goods & Retail

Manage organic social media strategy and posting schedule for two restaurant locations. Designed and updated brand assets including menus, gift cards, takeaway containers, packaging stickers, signage, and uniforms. Content creation, videography and photography.

Brand Identity Project & Content Shoot

The Village Co. Early Childhood Education Centre

Other

Full visual brand identity project including logo design, colour palette, typography and brand guide. Created supporting brand collateral for signage, print, and digital use. Delivered assets in multiple formats to ensure ease of application across centre operations.

Digital Marketing Manager

Point B

Marketing, PR and design

10-50 team member

Strategic content creation, videography and photography for digital marketing. Paid and organic social media campaign management across Meta, LinkedIn, TikTok, Pinterest. Strategy lead campaign management with a focus on lead generation, scaling and account growth.

Brand Identity Project

The Sweetest Things Cafe – Food Truck (NZ)

Goods & Retail

< 10 team member

Designed full brand identity for a boutique cafe food truck including logo, colour palette and typography. Developed packaging and signage mock-ups to bring the brand to life.

Social Media and Marketing Manager

Honeywrap Ltd

Goods & Retail

< 10 team member

Digital & Strategic Marketing for three brands Honeywrap, Goodwrap (Australia) and Bella NZ Manuka. Including social media management, Meta ads, Shopify website management, Google Ads creation & management. Content creation including in-house graphic design, photography, videography.

Assistant Brand Manager

Prolife Foods Ltd

Goods & Retail

50-250 team member

New product development for Donovans Chocolates and Sun Valley. Internal and external stakeholder management. Social media account management for Donovans Chocolates, Mother Earth (NZ, Singapore & Middle East) and Haddrell's of Cambridge. Website design and management.

Event Coordinator - Team Leader

The University of Auckland

Other

500-1000 team member

Email marketing design & marketing, student journey mapping and automation flow design. Strategic event and project management, portfolio of events of 50+ events annually. Digital marketing and content creation including photography and graphic design.

Project Administrator

The University of Auckland

Other

500-1000 team member

Creating, documenting and implementing innovative new processes. Project management. Raising and budgeting external support orders.

Portfolio


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