Description
My Client a major technology company are looking for a Commercial Digital Marketing Manager
Position Summary:
The Commercial Digital Marketing Manager will report to the Senior Digital Marketing Lead in CDS UKI and focus on helping us identify key digital priorities and opportunities across our Commercial partner estate, including the MNAs, distributors and resellers
Key Responsibilities:
While the responsibilities of the Commercial Digital Marketing Manager continues to evolve with the needs of the discipline, core responsibilities will include:
Localise corporate created seasonal content, assets, and campaigns to deploy with Commercial partners and direct to market
Partner closely with the device marketers in CDS UKI to build strong digital marketing and digital transformation plans
Perform data analytics and highlight local digital trends, capturing and sharing key insights, learnings, best practices
Undertake partner capability assessments based on their digital ability, in order to co-develop improvement plans
Monitor partners web/mobile sites for online execution compliance - build strategies to address opportunities and gaps
Drive sales performance by managing online site experience, implementing merchandising, cross-sells, attach and conversions, aligned to overall account and product strategies
Contribute towards building a Centre of Digital Excellence with the Digital Marketing Lead
Stay up-to-date on the latest digital marketing/retail trends, platforms, behaviours and tools to develop innovative methods and marketing ideas
Some of this role will be creative, working on digital assets to deploy, and some of it will be analytical, using data to assess how campaigns and assets are performing, defining the capability of our partners and working with them to help them improve their execution and skill level