Description
Job Description:Designs, establishes and maintains loyalty/reward programs and communications to drive customer brand loyalty and repeat
purchases, with particular focus on identifying, serving and retaining the best customers to expand customer base, reduce
attrition, and increase sales and profits | Develops and refines database segmentation strategies to drive incremental sales and
make the message more relevant to each customer | Develops reporting and metrics to understand overall customer
retention/repeat behavior
JOB RESPONSIBILITIES
• Define our local CRM direct communication for specific segments; professionals or private
• Translate customer research and analytics into impactful recommendations and results
• Orchestrate CRM activities - designing, building and launching CRM campaigns in collaboration with local Marketing and Global Product teams
• Outline opportunities to improve direct communication across personalization, dynamic content management etc.
• Partner with external agencies and develop impactful end-to-end creative and keep evolving based on internal and external best practices
• Work closely with other marketing teams, departments and partners.
• Share knowledge and insights within the ****** Group
• Measure, monitor and report development of channels based on critical metrics
REQUIREMENTS and QUALIFICATIONS
• 2+ years’ experience in CRM, preferably in an e-commerce or online marketplace
• Strong knowledge of email marketing
• Excellent communicator
• Fluent in English, German as a plus
• Advanced knowledge of Adobe campaign or similar platform
• Excellent project management skills, familiar with agile working environments
• Proven ability to build and maintain strong cross-functional relationships
• Ambitious yet unpretentious with a “can do attitude”