Description
My client is recruiting a CRM Loyalty Marketing Manager. The purpose is to take responsibility for creating & executing a campaign and communication plan for customer loyalty, improving customer retention and optimising life time value. The role will report into Reward Program lead.
This role will form part of CRM team for a global leading company. This is an exciting role with huge career growth prospects as you will be joining in a period of aggressive company growth in their direct channels fuelled by increasing demand and external investment.
Overview
The successful CRM Loyalty Marketing Manager will take the lead on delivering the loyalty program across all channels, service touchpoints and will have a hands-on' approach to this task as well as a strategic one. You'll be passionate about delivering the best experience for customers whilst also leveraging new technologies in order to drive loyalty.
The successful CRM Loyalty Marketing Manager will be commercially savvy with a strong understanding of customer data and be able to use customer analytics to develop and optimise engagement with customers and drive commercial value. The candidate must be comfortable and excited by a fast moving and changing environment and be extremely strong across CRM and loyalty marketing where retention has been key. As a new role in the business it will be ideal for someone who is looking to develop a new function and make an immediate impact.
What You'll Do
- Design, manage and execute the Customer Loyalty rewards campaign & communications plan, creating timely customer rewards programs that will increase loyalty, retention and encourage segment migration, ultimately resulting in improved metrics and customer lifetime value
- Create messaging framework for different target audience
- Optimise and deploy the Loyalty benefits associated with the Loyalty strategy
- Agency/partner management by setting up a RFP and briefing/review sessions to get internal sign-offs.
- Facilitate and manage the communication flow between European office and European markets through collating local stakeholder's reviews and feedback on campaign proposal and execution plan.
- Support managing the Loyalty Marketing budget and understand customer financials to build cost-effective programs
- Generate analytics to define Loyalty KPI's and measure customer segment performance
- Identify improvements - build and analyse relevant reports and use the insight to improve strategy/process going forward
- Work with wider group of Digital team and HQ to create the suite of assets required for Loyalty campaigns
- Research and recommend new strategic Loyalty opportunities.
Requirements
- 3-4 years experience or equivalent in a Retention/Reward Marketing role with a digital focus which demonstrates previous loyalty experience
- Consumer-oriented approach, ability to build consumer-friendly messaging
- Outstanding execution skills with strong attention to detail
- Outstanding work planning and time management skills
- Excellent communication skills and confident presenting
- Ability to analyse and communicate insights regarding all key digital marketing metrics