CRM Ops Manager/Iterable CRM/MarTech Consultant Outside IR35

ITERABLE CRM/MARTECH CONSULTANT
£450 per day | Outside IR35 | Central London, 2 days a week on site | Initial 3 months

A fast-growing, membership-led luxury beauty brand needs an experienced CRM and MarTech consultant for a hands-on project to get more out of their Iterable platform. The brand is direct to consumer and app-led. They want a specialist to sharpen how they use customer data, deliverability and automated, event-triggered messaging. 

The deliverables

• Audit and optimise the Iterable setup: customer attributes, behavioural events, data feeds and integrations
• Review deliverability (sender reputation, inbox placement, bounces, complaints, list hygiene) and deliver a remediation plan
• Design and implement a contact frequency framework that balances revenue, customer experience and deliverability
• Activate propensity and churn models inside Iterable, working with the Data team
• Build event-triggered journeys across email, push and in-app, such as saved items, browse behaviour and fast-selling products
• Scope deep linking and in-app requirements as technical briefs for Product and Engineering
• Produce platform documentation, templates and QA standards for the in-house team to own after the engagement

• A strong track record delivering CRM, MarTech or marketing automation projects, ideally in D2C, retail or E-commerce
• Hands-on expertise with Iterable, or a comparable platform such as Braze, Bloomreach, Klaviyo or Salesforce Marketing Cloud
• Deep knowledge of email deliverability, including SPAM policies, sender reputation, DMARC and DKIM
• Experience with app messaging: push, in-app, content cards and deep linking
• Confidence turning commercial requirements into technical briefs and working with Product, Data and Engineering

Useful extras: Iterable certification, experience activating predictive models, beauty or subscription background. 

The engagement
This is a deliverables-based engagement through your own limited company. You'll decide how and when the work gets done within agreed milestones, using your own equipment. Two days a week on site in Central London, the rest remote.