Description
We are looking for a
Digital Solution Expert (m/f)
Reference: -en
Start: 01/18
Duration: 12 MM++
Place: in Basel-City
Branch: Herstellung von pharmazeutischen Erzeugnissen
Your tasks:
- Building, maintaining and measuring the multi-channel / digital experience to support expansion and growth in line with EUCAN ambition and road map
- Advice on and drive the implementation of digital and other customer facing channels; required processes, policies and tools to help establish and enable Takeda’s digital experience
- Ensure best in class customer experience across all its channels
- Build and enhance digital engagement capabilities across EUCAN in close collaboration with other internal stakeholders
- Develop a set of digital experience principles wherein separate and distinct digital projects can operate
- Plan, develop and execute digital programs and campaigns, including online advertising, web site strategy and design, social media, and mobile
- Lead ongoing management of digital touch points such as HCPs portal, microsite, email, social networking landing pages, and mobile
- Manage digital agency relationships, day-to-day production of digital deliverables, as well as digital program budgets and schedules
- Own and maintain digital experience insights, analytics, metrics, and campaign reporting
Your qualifications
- Expertise on Digital Platforms management (incl. CRM, Business Intelligence tools)
- Know-how of how to develop a Customer 360 approach (profiling and segmentation)
- Know-how of how to optimize orchestration of Customer engagement channels
- Differentiation of channel strategy according to customer needs & preferences
- Tailored engagement flows and embedded marketing automation
- Understanding of marketing techniques
- Deep customer understanding and marketing approach
- Closed loop analytics in marketing & sales
- Proficiency in graphics, web advertising, social media and web development
- Familiarity with a wide range of field practices, concepts, and procedures
- In-depth knowledge of SEO and AdWords programs
Skills:
- Project manager