Freelance Senior UX/UI Product Designer for AI-Powered Outdoor Lifestyle Platform
Contact person: steve guzman
USA
Description
Freelance Senior UX/UI Product Designer
AI-Powered Outdoor Lifestyle Platform | Mobile + Desktop | Figma
We are building **M2 (My2nd.com)**, a new outdoor lifestyle platform combining community, streaming video, e-commerce, adventure planning, and AI-powered tools.
Our goal is **not** another Facebook-style social app or generic AI chatbot.
Search Less. Live More.
The platform will be powerful underneath, while the user experience stays simple, intuitive, entertaining, and reveals capability progressively.
We have already completed substantial work around user psychology, onboarding, information architecture, branding, AI interaction, user journeys, and early GUI concepts. We now need a highly creative senior UX/UI designer to turn this foundation into a polished, production-ready experience.
What We Need
We are looking for an experienced **UX/UI Product Designer**, not simply a graphic designer.
You should be comfortable with:
Mobile-first consumer apps
Responsive desktop/web design
AI-native interfaces
Social/community platforms
Streaming/video discovery
E-commerce
Adaptive dashboards
Progressive onboarding
Gamified interaction patterns
Simplifying complex products
Experience with gaming UX, AI, streaming, outdoor/lifestyle, or enthusiast products is especially valuable.
Design Philosophy
M2 should feel:
**Simple. Familiar. Fast. Fun. Personal. Powerful.**
Our interaction model:
Familiar ? few clear choices ? one new concept at a time ? visual demonstration ? short instruction ? achievable action ? early success ? feedback ? progressive discovery ? behavior-based adaptation ? full capability under user control.
The user should never face the full complexity of M2 at once.
New-User Experience
We want onboarding to feel more like entering a great game than starting a software tutorial.
Principles include:
Minimal first screen
Low cognitive load
Strong visual identity
Character-led AI guidance
Short contextual instruction
Immediate interaction
Fast first value
Progressive discovery
User-controlled personalization
Stable navigation
M2 includes two AI guides, **Rusty and Annie**, who help users understand and navigate the platform naturally.
The AI experience should combine conversational AI with familiar GUI controls, not rely only on a blank chat box.
Dashboard Direction
Our full dashboard contains many capabilities, but a new user should **not see everything immediately**.
We are moving toward a minimal starting canvas. As users discover capabilities and receive value, they can progressively add relevant components.
The dashboard grows because the user uses M2—not because we make them configure software.**
Visual Direction
Predominantly black interface
M2 red as primary accent
White/neutral typography
Strong negative space
Premium outdoor/adventure aesthetic
Modern, not overly futuristic
Gaming energy without becoming juvenile
High-quality photography/video where appropriate
Minimal clutter
Color used as a signal, not decoration
We already have branding, logo assets, mobile/desktop concepts, AI characters, UX research, onboarding concepts, and existing Figma work.
Responsibilities
You will help us:
Refine the new-user journey and onboarding
Establish the M2 design system
Refine navigation and information hierarchy
Design the minimal starting dashboard
Develop progressive dashboard states
Integrate Rusty and Annie naturally
Design AI conversational + GUI interactions
Design video, community, e-commerce, and adventure experiences
Create responsive desktop counterparts
Build reusable Figma components
Produce developer-ready designs
What We Are Looking For
Strong candidates should demonstrate:
Senior-level Figma proficiency
Excellent mobile UX
Consumer-product design experience
Strong information hierarchy
Ability to simplify complex systems
Progressive disclosure expertise
Strong onboarding/FTUE design
Human-AI interaction experience
Design-system experience
Strong visual creativity
Ability to challenge assumptions, not merely execute screens
We want someone who asks:
Why does the user need to see this?
not:
Where should I put this button?
## Engagement
Freelance / contract
Remote
Existing Figma environment
Development already underway
Direct collaboration with founder and development team
Potential for ongoing work
To Apply
Please send:
1. Portfolio
2. 2–3 relevant mobile product examples
3. Any AI, gaming, streaming, social, or e-commerce work
4. Brief explanation of how you simplify complex products
5. Availability
6. Hourly or project rate
7. Location/time zone
Please do not send generic agency portfolios without identifying the work you personally completed.
Bonus Question
A platform has hundreds of capabilities, but a first-time user should feel like there are only a few. How would you approach that problem?
AI-Powered Outdoor Lifestyle Platform | Mobile + Desktop | Figma
We are building **M2 (My2nd.com)**, a new outdoor lifestyle platform combining community, streaming video, e-commerce, adventure planning, and AI-powered tools.
Our goal is **not** another Facebook-style social app or generic AI chatbot.
Search Less. Live More.
The platform will be powerful underneath, while the user experience stays simple, intuitive, entertaining, and reveals capability progressively.
We have already completed substantial work around user psychology, onboarding, information architecture, branding, AI interaction, user journeys, and early GUI concepts. We now need a highly creative senior UX/UI designer to turn this foundation into a polished, production-ready experience.
What We Need
We are looking for an experienced **UX/UI Product Designer**, not simply a graphic designer.
You should be comfortable with:
Mobile-first consumer apps
Responsive desktop/web design
AI-native interfaces
Social/community platforms
Streaming/video discovery
E-commerce
Adaptive dashboards
Progressive onboarding
Gamified interaction patterns
Simplifying complex products
Experience with gaming UX, AI, streaming, outdoor/lifestyle, or enthusiast products is especially valuable.
Design Philosophy
M2 should feel:
**Simple. Familiar. Fast. Fun. Personal. Powerful.**
Our interaction model:
Familiar ? few clear choices ? one new concept at a time ? visual demonstration ? short instruction ? achievable action ? early success ? feedback ? progressive discovery ? behavior-based adaptation ? full capability under user control.
The user should never face the full complexity of M2 at once.
New-User Experience
We want onboarding to feel more like entering a great game than starting a software tutorial.
Principles include:
Minimal first screen
Low cognitive load
Strong visual identity
Character-led AI guidance
Short contextual instruction
Immediate interaction
Fast first value
Progressive discovery
User-controlled personalization
Stable navigation
M2 includes two AI guides, **Rusty and Annie**, who help users understand and navigate the platform naturally.
The AI experience should combine conversational AI with familiar GUI controls, not rely only on a blank chat box.
Dashboard Direction
Our full dashboard contains many capabilities, but a new user should **not see everything immediately**.
We are moving toward a minimal starting canvas. As users discover capabilities and receive value, they can progressively add relevant components.
The dashboard grows because the user uses M2—not because we make them configure software.**
Visual Direction
Predominantly black interface
M2 red as primary accent
White/neutral typography
Strong negative space
Premium outdoor/adventure aesthetic
Modern, not overly futuristic
Gaming energy without becoming juvenile
High-quality photography/video where appropriate
Minimal clutter
Color used as a signal, not decoration
We already have branding, logo assets, mobile/desktop concepts, AI characters, UX research, onboarding concepts, and existing Figma work.
Responsibilities
You will help us:
Refine the new-user journey and onboarding
Establish the M2 design system
Refine navigation and information hierarchy
Design the minimal starting dashboard
Develop progressive dashboard states
Integrate Rusty and Annie naturally
Design AI conversational + GUI interactions
Design video, community, e-commerce, and adventure experiences
Create responsive desktop counterparts
Build reusable Figma components
Produce developer-ready designs
What We Are Looking For
Strong candidates should demonstrate:
Senior-level Figma proficiency
Excellent mobile UX
Consumer-product design experience
Strong information hierarchy
Ability to simplify complex systems
Progressive disclosure expertise
Strong onboarding/FTUE design
Human-AI interaction experience
Design-system experience
Strong visual creativity
Ability to challenge assumptions, not merely execute screens
We want someone who asks:
Why does the user need to see this?
not:
Where should I put this button?
## Engagement
Freelance / contract
Remote
Existing Figma environment
Development already underway
Direct collaboration with founder and development team
Potential for ongoing work
To Apply
Please send:
1. Portfolio
2. 2–3 relevant mobile product examples
3. Any AI, gaming, streaming, social, or e-commerce work
4. Brief explanation of how you simplify complex products
5. Availability
6. Hourly or project rate
7. Location/time zone
Please do not send generic agency portfolios without identifying the work you personally completed.
Bonus Question
A platform has hundreds of capabilities, but a first-time user should feel like there are only a few. How would you approach that problem?