Lead Brand Strategist, Information Designer 525-575 per day

Lead Brand Information Design Manager

Inside IR35

London minimum 1 day a week onsite

Were supporting a major government digital programme seeking an experienced brand design leader to shape the future of one of the UK's most recognised digital brands.

Were looking for a senior design practitioner who combines strategic brand leadership with strong information design and data visualisation expertise. You'll help define and evolve brand direction across GOV.UK

You will be; Setting and championing design direction across large and complex programmes

Translating data, insight and research into compelling visual narratives

Shaping multi-channel brand experiences

Leading and mentoring designers within cross-functional teams

Influencing senior stakeholders through strong communication and storytelling

Driving accessibility, inclusion and design best practice across projects

Working closely with researchers, data analysts, developers and policy teams to deliver impactful outcomes

Key Responsibilities

Lead brand and information design across multiple programmes and workstreams

Develop and maintain brand consistency across digital and non-digital channels

Translate complex data and statistical information into clear visual communications and infographics

Present creative concepts, recommendations and strategic design proposals to senior stakeholders

Collaborate with multidisciplinary agile teams including analysts, designers, developers and researchers

Facilitate workshops and design activities with stakeholders and delivery teams

Mentor and support designers, helping maintain high standards of creative output

Champion accessibility, inclusive design and user-centred approaches

Contribute to design strategy and long-term brand development

Essential Experience

Significant experience leading brand and creative design programmes within large organisations

Strong portfolio showcasing brand strategy, visual identity and multi-channel brand implementation

Proven experience in information design, data visualisation or visual storytelling

Ability to transform complex data, research findings or analytical insights into compelling visual communications

Experience presenting to senior stakeholders, leadership teams or C-suite audiences

Experience leading, managing or mentoring designers

Strong workshop facilitation, stakeholder engagement and influencing skills

Excellent hands-on design capability alongside leadership experience

Desirable Experience

Knowledge of accessibility and inclusive design standards

Experience using data visualisation platforms such as Tableau, Power BI or Looker Studio

Ideally SC Clearance or eligible to go through SC Clearance.