Description
An urgent position has arisen for a Part time Market Research Manager based in High Wycombe on a 6 month initial contract.
Position Requirements:
- Minimum 5 years of experience in healthcare primary Market Research, on the industry and/or agency side.
- Ability to coordinate and coach multiple stakeholders for the delivery of market research projects.
- Functional mastery, combined with ability and wish to transfer knowledge and develop MR skills of other professionals.
- Ability to build productive, sustained relationships with contractors and colleagues in EMEA, Global and OpCo teams.
- Commercially aware with strong presentation and communication skills and the ability to influence at all levels.
- Challenging the status quo, and showing leadership in change management. Pro-actively looking for innovative MR techniques that build competitive advantage.
- Strong project management skills.
- Excellent written and spoken English.
Key Responsibilities:
1. Coordinator and supervisor:
- Market Research planning: Ensures that across TA/brands, MR plans are built and continuously updated to meet business objectives with the right balance of methodologies, timings, and costs
- Resource analysis and coordination: defines MR experts' time resources required across brands and projects, recommends and implements allocations of the MR projects between internal and external market researchers.
- Pro-actively proposes solutions and trade-offs to manage MR activity when needed.
- Manages contracted market researchers: Oversees their service in dedicated TA, to ensure full compliance, high quality standards in methodologies and project execution, and added value outputs. Provides feedback to contracted market researchers in order to maximize efficiency and integration within EMEA BI activities.
- Seeks and proposes contracted market researchers when needed.
- Actively coaches and develops the skills of the Dual Citizen market researchers towards compliant, best practice MR projects using most appropriate methodologies and analyses, and providing actionable recommendations via customized and impactful communication.
2. Team member and networker:
- Is a key contributor to the activities of the EMEA MR Center of Excellence (CoE).
- Leads selected cross-TA projects for the CoE, in order to develop and roll-out new MR capabilities and practices.
- Plays a leadership role in delivering pan-EMEA/cross TA studies.
- Is an active member of the EMEA MR expert group.
- Partners with the Business Intelligence Managers to ensure that insights synthesized from research are translated into compelling, actionable recommendations for the brand teams.
- Networks closely with Global MR colleagues to guide the development of Global MR plans that reflect region needs, and support the roll-out of Global research in-region.
- Educates and coach BI and marketing colleagues on appropriate research strategies to address the brand key strategic questions.
3. Functional Expert:
- Is expert in those therapy areas of personal responsibility and introduce relevant MR methods based on technical knowledge and skills.
- Pro-actively translates business needs into relevant market research objectives.
- Recommends, and implements the most appropriate primary research methodologies to meet objectives, with best balance of accuracy, time, and cost.
- Oversees execution of primary research. Is compliant, and ensures suppliers also comply, in relation to all relevant codes of practice, guidelines and SOP.
- Identifies and leverages most robust secondary research sources that address knowledge gaps.
- Translates market research data and analyses into strategic recommendations that drive growth.
- Generates and presents customer and marketplace insights on a regional scale to shape and influence business strategies.
- Assesses, selects and manages MR suppliers towards high quality data, conclusions and recommendations. Monitors budget and commissioning process with vendors.
- Conducts special research projects to support further penetration of existing markets, the evaluation of new market opportunities, and to support new product development.
- Tests ideas, concepts, and new products as part of the pipeline development process.