Description
Marketing Executive
Salary: £28,000 - £30,000 per annum depending on experience
Annual leave: 25 days plus bank holidays. Additional holidays for length of service.
Pension Scheme: Salary sacrifice. 3% employer contribution and 5% employee contribution.
Death In Service benefit & EAP
Howarths is an award-winning 2nd generation family business with an exciting opportunity for a passionate and proactive Marketing Executive to join the team. We are a team of specialist Employment Law, HR and Health and Safety advisors that work with over 600 client companies throughout England. We love what we do and we genuinely want to add value to our SME client base.
We are an ambitious company with a brilliant track record of year-on-year growth, profitability and development. We place significance on values such as graft, together, heart and grit. These core principles run right through our business and as a result, in all our dealings with clients. Our vision is to grow year on year, however we want to do this in the right way, maintaining our values and adding stability to the business. Building a great reputation is paramount and something that has been key to our business strategy from day one. We have been in business 21 years and we are a team of real people. We encourage individuality and personality and channel this into creating a standout experience for our clients.
We are keen to add a marketing enthusiast to the team and are looking for someone who can hit the ground running. This is an exciting opportunity and the right person will be able to take our marketing to the next level. The role will be most suited to a marketing generalist who can turn their hand and eye, to social media, design, email/direct marketing campaigns, potentially copywriting, and a willingness to experiment with short videography and photography. The role will report into the Brand Ambassador and will work closely with the Board of Directors.
As an employer we value the benefits of a good work life balance and promote a positive working environment. We genuinely care about each member of our team and their contribution the business and our clients.
Equally, we have made a commitment to our community and set-up our own charity The Howarth Foundation, supporting people who have been homeless or are at the risk of becoming homeless in Leeds and Kirklees, to take the next step back into employment. Up to 15% of our profits are donated to the charity each year.
THE ROLE
- Contribute to the ideation of the marketing strategy and lead on the implementation.
- Coordinate all marketing activity and campaigns in line with overall strategy and ensuring deadlines are met.
- To attract potential clients through innovative marketing campaigns and generating leads and/or event bookings.
- To market and promote Howarths events (client and non-clients).
- Work collaboratively with Client Success to create marketing material for the purpose of client retention and renewal upgrades, demonstrating value and showcasing products and services.
- To have full responsibility for Howarths online social media and website activity, ensuring we have a strong presence that is current, interesting, professional and in keeping with Howarths brand values.
- Email marketing including the development of email cadences and sector specific campaigns.
- To develop and maintain Howarths CRM for marketing purposes.
- Direct liaison with external marketing, design and PR agencies to ensure all activity meets with Howarths business strategy, brand guidelines, values and ensure all communication is current, relevant and interesting.
- To produce and distribute (email) monthly marketing updates to the Howarths team, maintaining effective internal communication.
- To analyse and evaluate SEO activity and present findings and recommendations to the directors, upon request.
- To provide assistance and support with the smooth running of the office and administrative team.
- To provide excellent consistent client experience every time
- To support with creating a positive supporting and family culture within the Howarths team.
THE CANDIDATE
The successful candidate for the position of Marketing Executive will possess the following qualifications, experience and qualities:
Qualification and Experience:
- Previous experience working in a marketing role is essential.
- Marketing Diploma or degree desirable.
Core competencies:
- Proficient in Microsoft office packages and design software such as Canva
- Excellent communicator (written, verbal and listening)
- Effective time management/organisational skills and ability to work to multiple deadlines, under pressure
- Sound analytical and project management skills
- Strong work ethic and reliability
- Proactive, innovative and creative thinker
- Ability to use own initiative
- Team player
- Excellent attention to detail
Personal qualities:
- Innovative
- Personable
- Focused
- Driven
- Reliable
- Positive and proactive
- Resilient
PAY & BENEFITS
- Annual Salary: £28,000 - £30,000 (Mon-Fri 9.00am – 5.00pm)
- Holidays: 25 days + bank hols (Additional Holidays for length of service).
- Pension Scheme: Salary sacrifice pension scheme 5% employee and 3% employer contribution
- Death in Service benefit 3x annual salary
- EAP Help@Hand
HOW TO APPLY
- Please send your CV by return
- Closing date for applications is Sunday 16th June 2024
- For details of how we will use your information and of our privacy policy please refer to our website
INDLS