Description
Media Planner - Working with a Global Media Broadcasting Company
Sitting within the EMEA Pay-TV & FTA Channels Group, Media Planning is responsible for planning, co-ordinating and evaluating on-air promotional activity in line with the programming and marketing aims of the business. This is an exciting role within a fast-moving dynamic department working for the world's #1 pay-TV programmer.
Responsibilities:
- Sole day-to-day media planning responsibility for 2 or more key channels within the UK or broader EMEA portfolio
- Responsible for translating the Network Media Plan into individual channel media plans
- Understanding and implementing sound cross promotional strategy through promotions and continuity
- Creation of effective, strategically sound continuity plans
- Schedule promotions using internal optimisation tool
- Working on and self-managing ad hoc research projects
- Liaise with On-Air throughout production process
- Liaise with On-Air, Presentation and Operations re tape traffic
- Review channel output offering editorial insights and observations
- Weekly monitoring of campaign performance
- Create post-campaign research reports
- Create promo makelists
- Take on ad-hoc projects as required
- Deputise for the Media Planning Manager and assist other Media Planners as required
Requirements:
- Experience in Media Planning or Presentation Scheduling in a broadcast television or media agency.
- An appreciation of creative issues and very strong editorial understanding
- Aptitude for strategic thinking and numerical analysis.
- Understanding of the editorial and Presentation requirements of the schedule.
- Computer literate with spreadsheet experience.
- Ability to work at a strategic level and with others and to follow instructions, coping well under pressure.
- Highly numerate with close attention to detail.
- Highly motivated with the ability to work both independently and as part of a team.
- Planning and organising skills with the ability to meet fixed deadlines.