Description
Position Description:
1. Performs market, audience and competitive trend and data analysis to identify opportunities and threats to our business.
2. Has proven ability to accurately interpret trends and translate these trends into actionable data.
3. Supports the execution of advanced targeting and audience based selling projects.
4. Participates in the execution of custom ad effectiveness/biometric research studies for clients.
3. Participates in ongoing research projects.
4. Effectively resolves basic problems and roadblocks as they occur.
5. Can use software applications (ie: Nielsen, MRI Fusion, NCS, etc.) that extract data from primary and syndicated sources.
6. Receives work in the form of short-term assignments that often require the application of independent judgment.
7. Works under supervision
Qualifications:
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TV media and Cross-platform analytics understanding: online, mobile and on-air.
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3+ experience working for a media company conducting TV research and ideally digital research