Description
Paid Social Media CRM Manager - Gaming, E-commerce - London - Media - £450 per day - 3 month contract
Our leading media business requires a Paid Social CRM Manager to work under the Head of Direct Audience Engagement (CRM, Social & Personalisation) and alongside the Media Planning Strategy Lead in Salford.
The aim of this position is to be responsible for buying the media directly. This person will manage the in-house and always on paid social media CRM operating model. They are planning to use social media products to get more users on to their video streaming service, they will do this through suggesting they content type they already seem to enjoy.
This Paid Social CRM will work closely with the CRM, video streaming making, media planning teams and the Insight & Analytics team.
This person will most likely have worked on;
- Internal trading desks in gaming companies or within E-commerce companies.
- They will need to know and understand how to use third party data.
- They will need to be a collaborative type person as this role will involve engaging a number of areas for the progression for personalising the clients paid social media advertising and optimise media engagement budgets.
- They must be a self-starter that can grab hold of this project and drive it forward.
The successful candidate must have some resilience for this role as some people within the business are reluctant to change and move towards paid social media. This is a big change for the business and means they will be moving away from using digital agencies.