Description
We are currently recruiting for a Principal Econometrician for our client in the betting and gambling industry. To be suitable for this position, you should be passionate about data and Econometrics with strong experience leading Econometric projects from start to finish. You will be responsible for working with internal stakeholders and third-party support businesses/functions to provide robust and scalable MMM analytical solutions. You will take stock of current ways of working and methods of providing insightful analysis, both internally and externally. You'll strive to deliver and improve our roadmap geared to build a best-in-class internal MMM capability and be hands on with managing and shaping the careers of more junior members of the team. Your role will entail you working closely with Heads of Marketing and Analytics, Business Intelligence and Analytics, Data Engineering, Digital Enablement, Architecture and Delivery in a true Matrix style, agile organisation.
Principal Econometrician
OUTSIDE IR35
£550 p/d
ASAP Start
London/Remote (once a week in the London office)
3 months
Essential Experience:
- A numerate degree such as Economics, Econometrics, Maths, or Statistics at undergraduate or postgraduate level.
- Lead MMM projects, either agency or client slide centred on marketing scenario planning and optimisations.
- Lead the delivery of Econometric projects, particularly the technical side of the role as well as mentoring junior team members throughout process.
- Stakeholder management
- Strong technical knowledge of programming languages (R, Python, SQL), as well has having advanced Excel skills allowing for the manipulation of data and optimisation of scenarios based off model parameters.
- A comprehensive understanding of the media planning and buying landscape and how MMM can drive more effective marketing plans.
- A strong affinity for technological and methodological innovation within Econometrics and associated outputs.
Desirable Experience:
- Previously worked within an internal MMM capability specifically as a technical lead.
- Previously worked within an MMM capacity for an Entertainment, Gaming, and or Gambling client.
Responsibilities:
- Support the Managing Econometrician in delivering the best-in-class internal MMM team
- Identify, scope, propose and own project delivery to ensure all the fundamental questions are correctly addressed in all Econometric deliveries.
- Direct involvement and ownership in driving Marketing efficiency and improvements through optimisation and scenario planning.
- Be adept with working with a wide range of stakeholders across the business to problem solve and answer ad hoc forecasting requests.
- Significant involvement in building and maintaining marketing optimisation tools, interactive dashboards, and process automation required to build a best-in-class internal Econometrics capability.
- Continual engagement of stakeholders to support the integration of findings in business decisions whilst collaborating with other analytical approaches across the business to maximise ROI across our media mix, product, and promotions.
Carbon60, Lorien, SRG - the Impellam Group STEM Portfolio is acting as an Employment Business in relation to this vacancy.