Description
Our client is a global online brand within the media and publishing space. They are looking for a Senior Marketing Manager to join their busy Acquisition team on a contract basis.
As the Senior Acquisition Marketing Manager you will be responsible for:
- Managing the team responsible for driving awareness and delivering new members via all paid for marketing channels.
- Define strategy for acquisition marketing, taking in to account wider business goals.
- Control assigned budgets and devise ways of spending in the most effective manner to meet acquisition and efficiency goals.
- Manage efficient new customer acquisition through above the line and below the line activity, primarily via web and mobile marketing channels.
- Develop and manage one Online Marketing Manager and one Marketing Manager, Australia, based in London and Sydney respectively.
- Manage third party agencies and partners as necessary to deliver against goals.
- Interface with major search engines, networks and affiliates to find new areas of growth.
- Own campaign performance and adjust tactics to meet objectives and budgets.
- Report on progress against goals and other relevant metrics to stakeholders.
- Implement and continually test new creative messaging, landing pages, campaigns and tools.
- Be recognized as an expert in the space and look for new opportunities to expand.
- Work with international development teams to improve platforms, tools and processes.
Basic Qualifications
The ideal candidate will have:
- At least 7 years of relevant experience in marketing with at least 3 years' experience in online Marketing.
- Excellent analytical and quantitative skills, a passion for metrics and quantitative analysis, and the ability to turn analysis into actionable programs.
- Knowledge of Search Engine advertising platforms and tools for paid and free search.
- Comfort with technology, including the ability to understand key technical issues and their implications as well as to suggest alternative solutions.
- Excellent written and oral communication skills; at ease when dealing with senior management.
- Strong bias for action, including the ability to juggle multiple priorities and excel in a lean work environment.
Preferred Qualifications
- Experience with membership based business models, including terms such as CPA, eCPM, LTV, Churn, conversion rate, acquisition funnel etc.
- Proven experience measuring the effectiveness of above the line activity in driving response.
- Familiarity with statistical methods.
Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.