How to Write a Testimonial for a Freelancer + Examples (2025)

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Client testimonials are the cornerstone of a freelancer’s success. Whether you’ve worked with a freelancer on freelancermap, or any other platform, writing a compelling testimonial (or recommendation) can make or break their ability to land future projects.

In fact, according to our latest freelancer study, 14% of freelancers say recommendations are their most successful channel for finding new projects and clients

If you are someone who has worked with freelancers, these same freelance testimonials and recommendations have probably helped you pick a freelancer to work with.

Now, you might have been asked to write a recommendation for a freelancer you’ve worked with or you simply know that testimonials are key for freelancers and you’d love to show praise.

That’s great! But where do you start?

If you’re staring at a blank screen wondering how to write a meaningful testimonial for a freelancer you’ve worked with, you’re in the right place.  

This comprehensive guide will show you exactly how to craft testimonials that truly help freelancers stand out from the competition: 


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Why testimonials matter more than you think 

Before diving into the how-to, it’s crucial to understand the impact of your words. In the freelance economy, testimonials serve as: 

  • Social proof that validates a freelancer’s skills and professionalism
  • Trust signals for potential clients who can’t meet the freelancer in person
  • Competitive advantages in crowded marketplaces
  • Conversion tools that turn profile visitors into paying clients

A well-written testimonial can be the difference between a freelancer getting hired or being overlooked for someone with better reviews. 

How to write a testimonial for a freelancer – Examples

Ideas and examples for writing a testimonial for a freelancer

If the freelancer has asked you to write him a testimonial or you simply have decided to go for it. This is the structure with examples that we recommend you to use.

#1 Start with context and comparison

Begin your testimonial by establishing credibility and context. If you’ve worked with multiple freelancers, mention this to add weight to your recommendation

Comparing the freelancer to others you’ve worked with in the past is a great way to highlight their profile and make them stand out from the crowd

You could start the testimonial with the following examples:

  • “[The freelancer] is one of the most motivated freelancers I’ve ever worked with!”
  • “Having worked with over 10 different freelance developers at [company name] over the years, I can honestly say that [The freelancer] is one of the best developers we’ve worked with.”
  • “I’ve outsourced several projects to [the freelancer] and his/her know-how, flexibility, and enthusiasm are what keeps us hiring him/her for more work!”
  • “Among the 10+ marketing consultants I’ve hired over the past two years, [The freelancer] delivered results that exceeded all others combined.”
  • “After disappointing experiences with three previous freelancers on other platforms, I landed on freelancermap, and [The freelancer] restored my faith in freelance collaboration.” 

#2 Highlight specific skills and deliverables

Be concrete about what the freelancer accomplished. Vague praise like “great work” doesn’t help potential clients understand capabilities. 

Certain projects require advanced technical and hard skills, especially in the IT field, where it’s very important to be up-to-date with new technologies. 

Highlight the skills of the freelancer in your recommendation using examples like these:  

Technical skills examples: 

  • “[The freelancer] not only mastered our complex React/Node.js architecture but also identified and fixed three critical performance bottlenecks that our internal team had missed.”
  • “[The freelancer] has a strong understanding of current development best practices. He/she is particularly skilled with [insert hard skills] and has been a valuable addition to our team! I would gladly recommend [the freelancer] for all development projects!”
  • “The WordPress site [The freelancer] built handles 10,000+ daily visitors without any speed issues, and the custom plugin they developed has saved us 15 hours of manual work per week.” 

Creative skills examples: 

  • “After presenting our company and the direction we wanted to take, I told [the freelancer] to think outside the box and be creative. [The freelancer] delivered incredible good designs that exceeded all our expectations. [The freelancer] would be a great asset to any company!” 
  • “The brand identity [The freelancer] created increased our social media engagement by 340% within the first month of implementation.” 
  • “Their copywriting for our email campaign achieved a 28% open rate and 12% click-through rate, both well above industry averages.”
  • “Highly professional [role]. He ended up leading our [field of work] team”
  • [The freelancer] is an amazing consultant and brainstorming with [him/her] is a breeze. [The freelancer] is up-to-date on all the useful technology and helped us implement very useful tools for our product that we didn’t even know about.

#3 Address soft skills and working style

Technical skills get freelancers hired, but soft skills can be pretty crucial

For example, good communication is key for the success of any project and business relationship. It was easy to communicate with the freelancer? Then let others know! 

Use the template below to recommend a freelancer for their soft skills: 

Communication examples: 

  • “[The freelancer] provided daily progress updates with screenshots and always responded to messages within 2 hours during business days.”
  • “Complex technical concepts were explained in terms our non-technical team could understand, making collaboration seamless.”
  • “[The freelancer] is very easy to work with. Straightforward communications and [the freelancer] perfectly understood our needs and expectations” 

Reliability examples: 

  • “[The freelancer] is always creative, attentive to detail, and consistent in meeting deadlines.” 
  • “[The freelancer] met all deadlines, and his communication skills are top-notch” 
  • “Every milestone was delivered on or before the deadline, with the final project completed 3 days ahead of schedule.”
  • “When unexpected challenges arose, [The freelancer] proactively suggested solutions and absorbed the additional work without requesting budget increases.” 

Team integration examples: 

  • “[The freelancer] attended our weekly team meetings and integrated so well that clients often assumed they were full-time employees.”
  • “Their collaborative approach and positive attitude improved our entire team’s morale and productivity.”
  • “[The freelancer] integrated within our in-house team perfectly and showed a real passion for being a team player – consistently updating the team of their work and progress. This resulted in a fantastic work environment that harbored positivity and great results. I would not hesitate to recommend [the freelancer] to any potential clients looking to work with him/her!” 

📖 Soft skills your next freelancer should have

#4 Include specific results and metrics

Numbers speak louder than adjectives. Whenever possible, quantify the freelancer’s impact

Business impact examples: 

  • “The website optimisation [The freelancer] performed increased our conversion rate from 2.1% to 4.7%, resulting in an additional $50,000 in revenue over three months.
  • “Their social media strategy grew our Instagram following from 1,200 to 15,000 engaged followers in six months.”
  • “The automation system they built saves our team 25 hours per week, equivalent to $30,000 annually in labour costs.”

#5 Address Value and ROI

Clients want to know they’re making a smart investment. Address the value proposition directly. 

Testimonial focusing in value examples: 

  • “At $75/hour, [The freelancer] delivered work quality that typically costs $150/hour from agencies.”
  • “The $5,000 investment in [The freelancerHo]’s services generated over $75,000 in new business within four months.”
  • “Their hourly rate was competitive, but the efficiency and quality meant we actually spent less total budget than planned.” 

#6 End with a strong recommendation

Close with a clear, enthusiastic endorsement that removes any doubt about your satisfaction. 

Be straightforward and encouraging without sounding too pushy. Here are some testimonials examples for this:  

  • “If you have the opportunity to work with [The freelancer], I say go for it! You are guaranteed an enjoyable and productive experience. [the freelancer] is skilled at what he/she does and we look forward to working with [The freelancer] again for our next [field] project!” 
  • “I can’t wait to hire [The freelancer] again for future [field of work] work!”
  • “[The freelancer] provided excellent work. She will be the first person we contact for all future projects.” 
  • “I’ve already hired [Freelancer’s name] for two additional projects and will continue to work with them exclusively for all our [specific type] needs.”
  • “If you have the opportunity to work with [Freelancer’s name], don’t hesitate. He is in the top 1% of freelancers I’ve encountered.” 
  • “We’re now planning to offer [Freelancer’s name] a retainer agreement because losing access to their expertise would be a significant competitive disadvantage.” 

Industry-Specific Testimonial Examples: Tech & SAP

Web Development Testimonial 

“Over the past five years, I’ve hired 12 different web developers through various platforms. [Freelancer’s name] is the only one who delivered a pixel-perfect responsive website that works flawlessly across all devices and browsers. Their clean, commented code made future updates easy for our internal team. The site now loads 60% faster than our previous version, and our bounce rate dropped from 65% to 23%. At $85/hour, they delivered agency-quality work at freelancer rates. I’ve since hired them for three additional projects and would recommend them without reservation to anyone needing enterprise-level web development.” 

Cybersecurity Testimonial 

“After a minor security breach exposed our vulnerabilities, we needed a cybersecurity expert fast. [Freelancer’s name] conducted a comprehensive security audit that revealed 23 critical vulnerabilities our previous security firm had missed. They implemented a multi-layered security framework including endpoint protection, network segmentation, and employee training protocols. Within 30 days, our security posture went from high-risk to enterprise-grade. Their penetration testing was thorough, and the detailed remediation reports helped our compliance team pass SOC 2 certification on the first attempt. The $25,000 investment has already saved us from potential breaches that could have cost millions. [Freelancer’s name] continues to monitor our systems monthly and has become our trusted security advisor.” 

AI and Machine Learning Testimonial 

“We needed to automate our document processing workflow that was consuming 40 hours of manual work per week. [Freelancer’s name] developed a custom machine learning solution using natural language processing that now processes documents with 98.5% accuracy. Their deep learning model can extract and categorise information from invoices, contracts, and reports in multiple languages. The solution integrated seamlessly with our existing ERP system and reduced processing time from hours to seconds. They also built a user-friendly interface that allows our team to retrain the model as our document types evolve. This automation has freed up our staff for higher-value work and eliminated human errors that were costing us thousands monthly. [Freelancer’s name]’s expertise in both AI/ML and business process optimisation is exceptional.”

SAP Testimonial 

“Our SAP implementation was 18 months behind schedule and $2M over budget when we brought in [Freelancer’s name]. Their deep expertise in SAP S/4HANA and change management turned our failing project around completely. They identified configuration errors that were causing system performance issues and redesigned our business processes to align with SAP best practices. Their custom ABAP developments streamlined our procurement workflow, reducing processing time by 75%. Most critically, they managed the go-live process flawlessly with zero downtime during our peak business period. The system now handles 300% more transactions than our legacy setup while providing real-time analytics that have transformed our decision-making. [Freelancer’s name] didn’t just implement SAP – they delivered a competitive advantage.” 

Testimonials on freelancermap: Platform-Specific Considerations  

Different freelance platforms have varying approaches to testimonials and recommendations. Here’s what you need to know about freelancermap

  • Freelancers can send you an invitation to write a recommendation for our platform
  • Since communication and project completion can be done outside of the platform, testimonials can also be sent to the freelancer directly
  • Freelancermap is an open platform, so testimonials are not tied to specific contracts 
  • Testimonials can be edited once submitted 
  • The direct client relationship fosters stronger testimonials
  • Freelancers own their client relationships beyond the platform 
  • Freelancers can use their testimonials not only on the platform 
Example testimonial request from a freelancer

When you work with freelancers on freelancermap, you’re investing in a platform designed for long-term professional relationships

Whether you’re looking to hire a freelancer or you’ve just completed a successful project, remember that testimonials are investments in the freelance community. Your words can launch a freelancer’s career or help a struggling professional find their breakthrough client. 

The time you spend writing a thoughtful testimonial pays dividends – freelancers who feel appreciated are more likely to go above and beyond on future projects, and your detailed feedback helps other clients make better hiring decisions. 

We hope this has been valuable in your search for writing a great freelance testimonial


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FAQs about testimonials

How long should a freelancer testimonial be? 

The ideal testimonial length is 100-300 words. This provides enough detail to be meaningful while remaining easy to read. Longer testimonials (300-500 words) work well for complex projects or long-term relationships.

How specific should I be about pricing? 

You can mention that rates were competitive or provided good value without disclosing exact amounts. Focus on ROI rather than raw costs. 

Do you always need to write a testimonial? 


Ask any freelancer this question and you’ll be greeted with a unanimous “YES!”. 

Recommendations and testimonials are the lifelines for a freelancer because good words coming from someone else are always more trusted than freelancers selling themselves. Our freelancer study revealed that 14% of freelancers get clients through recommendations and testimonials.

Benefits:
– Useful for the freelancer as in it helps with potential clients 
– Motivates the freelancer to continue pushing great work 
– Gives them a chance to improve in areas they may be lacking 
– A great recommendation can do absolute wonders for any freelancer’s business. 
 

Natalia Campana

Natalia is part of the international team at freelancermap. She loves the digital world, social media and meeting different cultures. Before she moved to Germany and joined the freelancermap team she worked in the US, UK and her home country Spain. Now she focuses on helping freelancers and IT professionals to find jobs and clients worldwide at www.freelancermap.com

By Natalia Campana

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