Marketing tips for freelancers and entrepreneurs. Learn how to market yourself, how to attract the right clients, or how to leverage social media or e-mail marketing!
The freelancing movement is unstoppable. Freelancers are ready to jump into exciting projects anytime and motivated to support both large and medium-sized companies. They bring in expert knowledge, experience, and passion in what they do – what a great combination, right?
It’s that time of the year again - you’re back on the job market and are ready to begin your search for new opportunities. You’ve scoped out possibilities through your own personal networks and have scrolled through numerous job boards looking for front-end developer jobs. The phone rings and when you answer, you hear the voice of a recruitment...
One of the most challenging parts of being a freelancer is trying to accurately set your rates. There is a fine line between overpricing and underpricing your services which is something that can be difficult to achieve.
Over the past few years, podcasting has seen an enormous growth in popularity, and with good reason. Not only can podcasts expand your reach as a freelancer, they can help you establish yourself as an authority in your industry as well as help you build a connection with potential customers.
White papers are powerful tools for both businesses and freelancers and are generally used to address a specific problem and the proposed solution to it. White papers are put together in an organized, professional manner and writing one usually requires a good amount of time spent researching.
The hottest new app in town, Clubhouse is an audio-based social platform that allows users to have real conversations with each other. But Clubhouse can also help you as a freelancer and can be used to grow your online network. Not only is it a great place to find potential clients, it can help you get in touch with leaders and members from your...
Networking: a simple word, which, weirdly enough, stresses out a lot of freelancers. Freelance networking can be frustrating but it’s also extremely important. Having the right contacts can open doors that otherwise remain closed, especially to a freelancer.
A case study is an interesting marketing tool for freelancers. It consists of extensive research on a given subject, with the aim of creating knowledge and offering new perspectives. It can serve as a pillar for the development of new studies, or as social proof. It is in this last aspect that a case study can be particularly interesting and...
KPI or Key performance indicators are defined as a way to measure the performance of a process or a business. In this article, we're going to take a closer look at specific KPIs for freelancers and how best to utilize them.
A professional email signature is often an overlooked priority for many freelancers. However, this is a fantastic opportunity to provide potential clients with more information about your business and highlight key information about you.