How to Reward Freelancers The Right Way – Episode 29 Anna Orzechowska

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What if your company’s biggest bottleneck isn’t a shortage of people, but a shortage of perspective? 

In the latest episode of The Independent Workforce Podcast, Total Rewards strategist Anna Orzechowska (20+ years of experience) makes a compelling case for rethinking how work actually gets done. Freelancers, she argues, aren’t a fallback option or a gap-filler.  

When teams are already stretched, piling on more work doesn’t drive growth. It drives risk. 

Anna breaks down why “expensive talent” is often the most cost-effective move, why freelancers are so widely misunderstood, and why the real obstacle to better work is mindset. 

This isn’t just about hiring differently. 

It’s about rethinking how work gets done. 

Key Takeaways

  • Freelancers deliver outcomes, employees maintain systems.
  • “Expensive freelancers” are often cheaper than delayed or failed projects.
  • The real risk is not hiring freelancers, it’s not knowing how to work with them.
  • Reward is not just money. It’s autonomy, clarity, and trust.
  • Companies that adapt win access to global, flexible expertise.

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📩 Download the full transcript 📩

Freelancers Are Not Extra Hands. They Are Change Agents

There’s a moment in every company when something shifts.

A big project lands.
A transformation begins.
A key person leaves.

And suddenly, the same team that was “doing fine” is expected to do more… faster… better. That’s where most companies make the same mistake.

They don’t ask:
“Who can help us deliver this?”

They ask:
“Who internally can take this on?”

And that’s where burnout begins.

“If nothing is taken away from an already full job, people don’t grow — they break.”

Freelancers were never meant to replace employees.
They exist to protect them.

The Illusion of “Expensive Talent”

One of the most common objections sounds logical:

“Freelancers are too expensive.”

But here’s what’s missing. Companies compare:

a freelancer’s daily rate
vs. an employee’s monthly salary

…without accounting for:

  • benefits
  • taxes
  • downtime
  • long-term commitments

And most importantly: speed and impact

“You’re not paying for hours. You’re paying for years of experience that solve problems faster.”

A delayed project is expensive.
A failed transformation is expensive.
A burned-out team is expensive.

Freelancers don’t add cost, they reduce risk.

The Real Problem: Not Process, but Mindset

Companies often believe they need:

  • better contracts
  • better procurement
  • better systems

But Anna points to something deeper:

“If the mindset is wrong, no process will fix it.”

Freelancers are still treated like:

  • outsiders
  • temporary fixes
  • or even threats

Instead of what they really are: partners in execution.

The best companies don’t “control” freelancers. They enable them.

  • Clear goals
  • Fast onboarding
  • Trust from day one

Because every hour a freelancer spends waiting is an hour the company already paid for.

The Shift That Changes Everything

The companies that are winning today are not choosing between employees and freelancers.

They are combining:

✔ internal knowledge
✔ external expertise
✔ AI capabilities

“The future is not about ownership of talent. It’s about access to the right capabilities at the right time.”

And this is where things get interesting. Because freelancers are not just filling gaps.

They are:

  • accelerating execution
  • challenging assumptions
  • bringing patterns from other companies

They are learning loops in human form.

Tips for Success

  1. Use freelancers as your first option for new initiatives. Don’t wait until things break.
  2. Align hiring, procurement, and leadership early. Cross-functional collaborations makes everything smoother.
  3. Build long-term relationships. The best freelancers come back, if the experience is right.

Sophie Zöberlein

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