Marketing tips for freelancers and entrepreneurs. Learn how to market yourself, how to attract the right clients, or how to leverage social media or e-mail marketing!
You know how some supermarkets have automated checkouts nowadays? They tend to be faster, have fewer unnecessary interactions and allow people to go at their own pace. A similar strategy has been becoming increasingly popular in the freelancing world: I like to call it self-service project planning.
With technology developing rapidly all around us, it is easy to begin worrying about one’s own future. And it’s a smart thing to do – robots are already changing the way we work today and will continue to do so. However, there are some things that machines just cannot replicate on a level that humans do.
How do you determine the price of a project without knowing the details? You don’t. Just like a car mechanic cannot tell you what the repairs on your cast are going to cost before they get a chance to look at it and see what’s broken, freelancers often face the same issue.
Storytelling is an age-old art, possibly one of the very first arts there was. Stories invoke emotions and stick in our minds like no bare-bone facts can. It’s no wonder that storytelling has become very important in many areas, including brands and businesses. And guess what? As a freelancer, you’re a bit of both.
You’ve heard of WordPress – everybody has. It’s one of the easiest and definitely the most popular way to create and share content with the rest of the world. WordPress sites account for more than a fourth of the whole internet today. And where there’s that kind of reach, there’s money to make.
As a freelancer doing marketing, you’re often looking to provide value through information. You want to answer relevant questions to your field and show your expertise, making the content an advertisement of your skill. What is the perfect platform to do that?
It's summer and everyone seems to be travelling or constantly chilling by a swimming pool - at least if Facebook is any indication. Meanwhile, you’re sitting at your desk and worrying about deadlines. Sound familiar? As a freelancer, your summers won’t always be free even if there are periods when you get fewer jobs. But don’t despair. You have a...
WordPress now powers more than 25% of the world’s websites and almost 50% of the world's e-commerce websites - that's a big responsibility for an open source project! WordPress’s simplicity and versatility as a blogging platform, CMS, and web app framework is what makes it so popular, but with so much popularity comes significant risks – such as...
If you’re one of those people who likes to read books on productivity and find out about how successful people reach their goals in unique ways, you will love Cal Newport. A 35-year-old professor in computer science at Georgetown University, Newport not only has a Ph.D., but has also written several highly successful books ideal for freelancers.
Growth hacking has become quite the buzz word in the past couple of years. But, as many buzz words, it is often misunderstood. Growth hacking isn’t some crazy, ridiculous way to magically turn your business from a garage shop to Microsoft in a couple of months.
