Having a freelance website can be very beneficial as it helps you to showcase your skills and portfolio, establish your brand, and attract potential clients. A freelance website can also make it easier for clients to find you and can serve as a hub for your online presence. On the other hand, creating a website (and maintaining it) needs time and...
Building A Personal Brand & Freelance Online Presence: Tips & Examples
You may think that branding is only useful for big companies, but it is actually a very powerful tool that freelancers can use to boost their career. Not only can it help increase conversion rates, it also helps freelancers land higher paying clients. So how does one go about building their personal brand and online presence? Continue reading to...
How to find your niche as a Freelancer
It’s often better to be a master of one trade than jack of all. In freelancing, finding your niche can have an extremely positive impact on your career. If you’re very good in a specific field of your work which you also enjoy doing more than others, making use of this niche is the best way to take your business to the next level.
Webinars for Freelancers: How to Utilize Them to Grow your Business
Video is quickly becoming the prime medium by which we consume content. Fewer people than ever have the time or luxury to read a large amount of text. With video, content creators can combine visual stimuli with audio and even add text on top – it’s the perfect medium for the multitasking professional of today.
Local SEO for Freelancers: Rank as an Expert in Your City
Many people think the concept of SEO is too complicated to master, when in fact you can make a few small changes to your website to start rising in search engine rankings.
How to Create a Professional Portfolio as a Freelancer
What’s the one thing that sets apart every successful freelancer? A well-crafted portfolio! Ready to take your portfolio to the next level? Read on for a few tips on creating the most impactful portfolio of your work.
Choosing a name for your freelancer business: Personal vs. Company Name
When thinking about starting a new business, there are a few basic questions you need to ask yourself. “What do I name my freelance business?” is probably one of the most often asked questions. Sound familiar?
Using Influencer Marketing as part of your Freelance Strategy
Influencer marketing is in its prime with brand practitioners swearing by this marketing tactic that works wonders at bringing in more customers. But what about freelancers? Can they too reap the benefits of this mainstream tactic that has seemingly become inevitable today?
How to Use YouTube to Attract Clients
These days, overwhelming evidence seems to suggest that the future of online marketing is in video content. More and more people are flocking to video platforms such as YouTube to consume information. Why not use YouTube marketing in your strategy?