Marketing tips for freelancers and entrepreneurs. Learn how to market yourself, how to attract the right clients, or how to leverage social media or e-mail marketing!
When applying for a job or trying to get a new client on board, we all love to pay a lot of attention to our résumé. And that’s because it is one of the deciding factors on whether or not you get a call.
Unique value, added value, unique selling point - all of these terms mean one and the same thing: the unique selling proposition or "USP" for short. But what exactly is behind this term? How do you find your USP and what does it have to do with successful customer acquisition? We will answer these and many other questions in this article.
In a time where competition stresses the best of the best freelancers, portfolios have become more important than qualifications. But for most freelancer designers, developers, and writers, a dark milestone awaits them: confidentiality agreements and NDAs. How can you look past it to create a great portfolio?
You may think that branding is only useful for big companies, but it is actually a very powerful tool that freelancers can use to boost their career. Not only can it help increase conversion rates, it also helps freelancers land higher paying clients. So how does one go about building their personal brand and online presence? Continue reading to...
Self-employment (also called bogus self-employment) is often hailed as a pathway to independence, allowing individuals to be their own bosses and manage their work schedules. However, not all self-employment is created equal. False self-employment, a scenario where individuals are classified as self-employed but work under conditions akin to...
Working as a freelancer can provide you with numerous benefits such as the freedom to work where you want and with whom. But how do you get started as a freelancer? This article/freelancer guide will help answer that question for you!
Have you ever wondered why your users do not interact with your product the way you hope? Like signing up, uploading a document or buying a product? To understand the reason behind what drives users to certain process, we need to look at the psychology of users that initiates and performs a behaviour. Here are some examples that can explain human...
Working from home has many benefits: you dictate your own hours, no time is wasted commuting to the office, there’s no one watching over your shoulder. And, best of all, you’re home to receive the mail – goodbye trips to the post office! However, working at home also comes with its own set of challenges: it can be overwhelmingly solitary, the urge...
Being a business owner can be extremely beneficial: You can raise your income, but still enjoy all the benefits of being self-employed. However, the transition is not easy and requires a lot of work. Learn how!
Freelancing has gone from “niche” to “trend” to basically a worldwide standard in the last ten years. Whether you are a small business owner or the CEO of a huge corporation, the thought of working with freelancers might have crossed your mind over the last couple of years. This article will explain everything you need to know about hiring a...