Marketing tips for freelancers and entrepreneurs. Learn how to market yourself, how to attract the right clients, or how to leverage social media or e-mail marketing!
White papers are powerful tools for both businesses and freelancers and are generally used to address a specific problem and the proposed solution to it. White papers are put together in an organized, professional manner and writing one usually requires a good amount of time spent researching.
Networking: a simple word, which, weirdly enough, stresses out a lot of freelancers. Freelance networking can be frustrating but it’s also extremely important. Having the right contacts can open doors that otherwise remain closed, especially to a freelancer.
A case study is an interesting marketing tool for freelancers. It consists of extensive research on a given subject, with the aim of creating knowledge and offering new perspectives. It can serve as a pillar for the development of new studies, or as social proof. It is in this last aspect that a case study can be particularly interesting and...
KPI or Key performance indicators are defined as a way to measure the performance of a process or a business. In this article, we're going to take a closer look at specific KPIs for freelancers and how best to utilize them.
A professional email signature is often an overlooked priority for many freelancers. However, this is a fantastic opportunity to provide potential clients with more information about your business and highlight key information about you.
Pinterest is a gift from heaven for any business. Yes, Pinterest does not only work for companies in tourism, fashion or the food industry. Not-so-visual businesses – including B2B’s - can profit as well.
GitHub is a platform that brings all of the world’s developers together and gets them create projects together. Easy, often open-source collaboration with lots of documentation has helped GitHub revolutionize teamwork for coding and development.
It’s often better to be a master of one trade than jack of all. In freelancing, finding your niche can have an extremely positive impact on your career. If you’re very good in a specific field of your work which you also enjoy doing more than others, making use of this niche is the best way to take your business to the next level.
Video is quickly becoming the prime medium by which we consume content. Fewer people than ever have the time or luxury to read a large amount of text. With video, content creators can combine visual stimuli with audio and even add text on top – it’s the perfect medium for the multitasking professional of today.
Many people think the concept of SEO is too complicated to master, when in fact you can make a few small changes to your website to start rising in search engine rankings.