An ASO specialist is mainly responsible for maximising an organisation’s app store traffic and conversion rate. They also manage App Store Optimization (ASO) projects on platforms like the Apple App Store and Google Play and are in charge of taking care of a company’s overall ASO strategy. What does an ASO specialist do?
LinkedIn for Freelancers – Guide & Tips to Get the Most Out of This Professional Network
Did you know that LinkedIn is more than a job board? As one of the largest business networks in the world, the platform is also used for marketing, employer branding, as a learning platform and of course for networking itself. In this article, you'll learn how you can leverage LinkedIn for freelancers.
How To Create A Freelance Business Plan – Guide + Template
Having a solid freelance business plan is crucial for achieving long-term success. While you may not have the same traditional structure as a brick-and-mortar business, it's essential to have a roadmap that outlines your goals, target audience, and financial projections. In this article, we'll discuss the key components of a business plan for...
What Does An SEO Consultant Do?
An SEO consultant is in charge of planning and managing an organisation’s SEO strategy. They help business owners and heads perform many different types of digital marketing services and use SEO best practices to increase the website traffic of the company they work for. What does an seo consultant do?
Identifying Your Ideal Client: Customer Profiling For Freelancers
Finding the right clients is essential if you want to succeed as a freelancer. You could be the best at what you do and have expert skills but if your clients are not a match, your business will suffer. This is why it’s important to identify your ideal client. Read on to find out how you can do this and get tips on how to create a customer profile...
What Does A Blogger Do?
A blogger is responsible for writing, editing, posting and promoting content in the form of blog posts. They generate ideas for said content and maximise website traffic by utilising Search Engine Optimization keywords. What does a blogger do?
What does a Technical Writer do?
Technical writing refers to the drafting of communication involving technical terminology and details. Technical writing is usually associated with technical fields such as Computer Science, IT, Engineering, etc. Who is in charge of this technical terminology? That would be a technical writer. Let’s take a look at what a Technical writer does!
What Does a Content Manager Do?
Ever wondered what the role of a Content Manager entails? In this edition of our Career Insights series, we go into the role, capabilities, skills and typical salary for a freelance content manager, and what you need to do to become one!
What does a Brand manager do?
Brand managers are responsible for the customer perspective of a brand. They work to increase brand awareness and the way potential customers connect and interact with a brand and the products offered. Let’s take a look at the day to day responsibilities of a Brand Manager.
What does an E-Commerce Manager do?
E-commerce is booming. The past few years have seen a sharp rise in the number of e-commerce manager positions. These managers are responsible for a retailer's online sales presence and take on tasks ranging from selecting the product range to returns management.