TagMarketing materials

Identifying Your Ideal Client: Customer Profiling For Freelancers

Finding the right clients is essential if you want to succeed as a freelancer. You could be the best at what you do and have expert skills but if your clients are not a match, your business will suffer. This is why it’s important to identify your ideal client. Read on to find out how you can do this and get tips on how to create a customer profile...

8 Informative Podcasts for Freelancers

Over the past few years, podcasting has seen an enormous growth in popularity, and with good reason. Not only can podcasts expand your reach as a freelancer, they can help you establish yourself as an authority in your industry as well as help you build a connection with potential customers.

How to Write Killer Case Studies for Your Freelance Business

A case study is an interesting marketing tool for freelancers. It consists of extensive research on a given subject, with the aim of creating knowledge and offering new perspectives. It can serve as a pillar for the development of new studies, or as social proof. It is in this last aspect that a case study can be particularly interesting and...

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