What does a Shopify Web Designer do?

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A Shopify web designer’s primary role is the design and development of an online store. They customize the User Interface of a store based on the corresponding brand standards and style guides and implement system integrations for various components. What does a Shopify web designer do?

What is Shopify?

Shopify is a third party ecommerce platform or online store builder that you can use to create an online store and sell your products. It is one of the leading online store manufacturers that lets you integrate your existing website or social media pages into the huge ecommerce website builder.

This cloud-based Saas solution gives users complete freedom to manage a business from anywhere. You can decide whether to sell online or offline from anywhere. Shopify gives you a mobile platform that you can use to manage your ecommerce business and make it widely available to your target market.

Role Overview of a shopify Web Designer - roles, responsibilities, background and salary
Role Overview – Shopify Web Designer

Shopify offers a variety of advantages as compared to other on-premise solutions such as integrated web hosting, attractive front-end design, payment processing, interface connections and many other plugins.

In addition, Shopify’s cloud-based infrastructure is provided with automatic updates. That, along with its low startup cost and easy-to-use interface, makes it an excellent solution for many merchants.

Roles and responsibilities of a Shopify web designer

A Shopify web designer is responsible for creating a unique and user-friendly website that is perfectly adapted to a business’s branding and specifications. They make certain that the website for a business is functional and up-to-date.

Shopify web designers also check that the plugins used by a company or business work with the store template that they create. They ensure that the website is search engine friendly and optimized.

Responsibilities of a Shopify Web Designer
Responsibilities of a Shopify Web Designer

They integrate various components of a business, such as their online presence and CRM tools with their Shopify store and make sure that they are seamlessly compatible. They also help connect the store with a business’s social media platforms such as Google Store.

A Shopify web designer also makes any changes to the coding of a website and can program it according to each business’s needs. They also optimize the store for maximum performance and functionality and test and monitor the performance on a regular basis.

What are the responsibilities of a Shopify web designer?

  • Create a unique and user-friendly website that is adapted to a business’s branding and specifications
  • Make sure website is functionally and up-to-date
  • Create a store template that works with a business’s plugins
  • Ensure the website is search engine friendly and optimized
  • Integrate various components of a business with their Shopify store
  • Connect the store with a business’s social media platforms
  • Make any coding changes that are necessary
  • Program the website according to each business’s needs
  • Optimize the store for maximum performance and functionality
  • Test and monitor the performance of a store on a regular basis

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Skills of a Shopify Web Designer

A Shopify web designer is proficiently skilled at building, launching and maintaining stores on Shopify and has expert knowledge of Shopify’s admin system. They also have a deep understanding of ecommerce design elements and understand the technical capabilities and limitations that Shopify has to offer.

Skills of a Shopify Web Designer
Skills of a Shopify Web Designer

They are proficient in CSS and HTML and have strong coding and programming skills. They also have knowledge of open source software and common web technologies that are integral to building a multi-channel store experience. 

A Shopify designer also has knowledge of SEO and knows how to work with the platform APIs. They also understand Shopify’s theme development and liquid templating and have experience working with 3rd party Shopify apps. They are also skilled at testing and debugging.

A good Shopify designer has the ability to communicate well and works well with others. They are also highly organized, creative and adaptable.

What are the skills of a Shopify web designer?

  • Ability to build, launch and maintain Shopify stores
  • Expert knowledge of Shopify’s admin system
  • Deep understanding of ecommerce design elements
  • Understanding Shopify’s technical capabilities and limitations
  • Proficient in CSS and HTML
  • Strong coding and programming skills
  • Knowledge of open source software
  • Knowledge of common web technologies
  • Strong SEO knowledge
  • Deep understanding of platform APIs
  • Knowledge of Shopify’s theme development and liquid templating
  • Experience working with 3rd party Shopify apps
  • Testing and debugging
  • Ability to communicate well
  • Works well with others
  • Organization
  • Creativity
  • Adaptability

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Background

You don’t necessarily need a degree to work as a Shopify web designer. As long as you have a good understanding of website development, programming languages, strong coding skills and know how to build full-stack web apps, you’re good to go. 

Training and certification also goes a long way in the eyes of any potential employers as does an extensive portfolio.  Check out some options for certification and training below:

Salary

The salary depends mostly on the amount each designer charges for their particular work. They can earn anywhere from $39,500 to $122,000. The average annual salary is around $78,900.

In Germany, the salary range is €30,000 to €74,000 while in the UK, the range is £17,000 to £36,000.

How much do Shopify web designers make?

Junior $39,500
Average $78,900
Senior $122,000

How much does a freelance Shopify web designer make?

Avrage Hourly Rate of Freelance Shopify Web Designers
Avrage Hourly Rate of Freelance Shopify Web Designers

The average freelancer hourly rate of a Shopify web designer is $40. Considering an 8-hour working day, the daily rate would be around $320 (freelancermap price index – February 2021).

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Natalia Campana

Natalia is part of the international team at freelancermap. She loves the digital world, social media and meeting different cultures. Before she moved to Germany and joined the freelancermap team she worked in the US, UK and her home country Spain. Now she focuses on helping freelancers and IT professionals to find jobs and clients worldwide at www.freelancermap.com

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