A video producer is in charge of creating a video production strategy and managing the process from start to finish. This audiovisual expert plans shoots, organises schedules, casts talent, and collaborates with other departments to oversee the production of video content. What does a video producer do?
What is a Digital Video Producer?
A digital video producer is a video production specialist who manages the entire video production process and communicates with relevant stakeholders each step of the way.
They conceptualise and plan projects and ensure that the final product meets relevant needs and expectations.
A lot rests on the shoulders of a video producer and so having excellent communication, organisation, and time-management skills is crucial here.
Is a video editor a producer?
Video editors are crucial to the production process and are in charge of creating videos that align with a client or company’s brief. Editors are not producers but rather work closely with video producers.
What is the difference between a videographer and a video producer?
A videographer operates a camera and films footage whereas video producers are in charge of production. Videographers capture scenes on film and footage that will go into the final video. Video producers, on the other hand, work behind the scenes and have more to do with planning and putting it all together.
Are video producers in demand?
The Video Production industry is expected to witness significant growth in the coming years. In fact, according to statistics published by the US Bureau of Labor, jobs related to film and video are projected to grow 29% from 2020 to 2030. It is therefore a good idea to think about learning more about this role and getting the training you need.
Responsibilities of a Video Producer
A digital video producer helps create and refine scripts, project concepts, and other materials and conceptualises and plans video projects from start to finish.
They create and manage a budget for all production costs and expenses and work with clients and other relevant team members to determine project goals and timelines.
Video producers also plan concepts and stories for video production and direct on-screen talent. They handle and plan for any potential disruptions to the project and manage project timelines and ensure deadlines are met.
What are video producers responsible for?
- Create and refine scripts and project concepts
- Conceptualise and plan video projects from start to finish
- Create and manage a budget for all production costs
- Work with clients and team members to determine project goals and timelines
- Plan concepts and stories for video production
- Direct on-screen talent
- Handle and plan for any potential disruptions to the project
- Manage project timelines and ensure deadlines are met
- Ensure all videos meet quality standards
- Negotiate contracts and schedules essential staff
- Manage multiple projects simultaneously
- Work with editors to oversee the project’s finalisation
Find expert video producers here
What skills does a Video Producer need?
A video producer has in-depth knowledge of video production processes and activities and is proficient in video editing software such as CyberLink PowerDirector.
They also have knowledge of camera and lighting equipment and have the ability to conceptualise and execute creative video ideas.
Video producers have excellent organisational and interpersonal skills and have experience with managing teams of videographers and editors.
What are the skills of a video producer?
- In-depth knowledge of video production processes and activities
- Proficiency in video editing software such as CyberLink PowerDirector
- Knowledge of camera and lighting equipment
- Ability to conceptualise and execute creative video ideas
- Excellent organisational and interpersonal skills
- Understanding of current video trends and technologies
- Knowledge of audio equipment
- Experience with managing teams of videographers and editors
- Good time management skills
- Excellent project management skills
- Strong analytical thinking
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Background and education
A video producer typically has at least a Bachelor’s degree. This could be in Film, Media, Management, Video Production, or a related field. Experience working in the Media industry is also a bonus.
You can also work as a video producer without a degree – however, you will need to have a strong portfolio and show relevant skills in video production and video production software and tools. You can obtain certifications to gain these skills. Check out options for some courses down below:
- Video Production Masterclass: Complete Video Camera Course
- Video Production Bootcamp: Videography, Cinematography+
- DSLR Video Production & Videography: Better Video Today
- The Art of Visual Storytelling Specialization
Do Video Producers make good money?
Video producers make an average of $62,000 per year in the US. On the lower end, these producers can make close to $42,000 whereas on the higher end, they can earn around $94,000 per year.
In Germany, video production can give you a salary between €27,000 – €63,000 whereas in the UK, you can earn between £31,000 – £43,000 per year.
Keep in mind that these numbers can vary depending on where you live, what skills you have and what industry you work for.
How much do video producers make?
| US | $42,000 – $94,000 |
| Germany | €27,000 – €63,000 |
| UK | £31,000 – £43,000 |
How much do freelance video producers make?
Video Producers on freelancermap charge on average:
Rates in the UI Industry range between $40 and $96/hour for most freelancers.
The daily rate for Video Producers (8 working hours) would be around:
