Creating a visual portfolio? 4 Tips on getting it just right

07.09.2015

A visual portfolio is an excellent way to show off your work. Pictures just have a way of grabbing attention and pulling people in. With an appealing, well-made portfolio, you can turn onlookers into clients, giving you even more exciting projects to choose from. Even if you don’t come from a design background, don’t be intimidated - everything you create can be visualized in some way.

Because we know how helpful a visual portfolio can be for a freelancer, we at freelancermap are introducing a new feature that allows you to create just that without having to use an external site. To create a visual portfolio at freelancermap.com click "edit profile" and upload your portfolio in step 2. This is a chance to easily present your work to potential clients, especially for Web Designers and Graphic Designers! Here are four tips to help you along the way:

 


1) Show off the skill you want to sell
This might sound like common sense, but a lot of freelancers get carried off when listing projects they have worked on. It’s all about quality, not quantity. Moreover, it is about specific quality. If you’re not offering a certain skill as part of your freelance activity, don’t advertise it. Focus on what your primary working areas are and mostly list projects in those.
 
2) Share measurable results
There are very few things that clients like to see more than results. Make good use of that text field under the pictures by saying how exactly a job you did benefited the company you worked for. Was there a significant rise in traffic on a website after you wrote an article? Did you improve usability of a certain product? Speak in numbers if possible. If not, addressing how you handled particular challenges is often the next best thing.
 
3) Include time and cost of the job
When looking at a finished project of yours, there are three main things that clients want to know: what did you do, how long did it take and what it cost. This reveals a lot about you as a freelancer: approximate rates, how quick you work and what areas you’re most comfortable in. These three details should be displayed as prominently as possible – if a legal binding prevents you from straight up posting your rates, consider at least including a range.
 
4) Don’t be afraid to include personal projects
So you only have a few commercial projects, but would like to fill in some more blanks? You should absolutely not hesitate to include stuff you’ve worked on in your own time!  Showing a client that you care and are passionate about your work can convince them in ways that no boring corporate project can. Personal projects are somewhat specific and tips 2 and 3 don’t necessarily fully apply to them. Maybe there was no profit and no measurable results, but that’s okay. Showing off your personality as a is a step that even the most experienced freelancers among us could benefit from.
 
Find further information and a step-by-step tutorial for our new freelancer portfolio feature here: How to upload a portfolio at freelancermap.com
 
What do you think of the new Portfolio feature on freelancermap? We’re always open for feedback and discussion in the comment section below!

 
Pic: © djstute_Pixabay
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