Self-Marketing for Freelancers, 5 tips on making a name for yourself


Self-Marketing is not easy, but it is essential for success. It is not something to be done when there is little to no work, self-marketing has to become a part of your daily routine. It’s all about showing off – yourself, your skills and your attitude. Not bragging of course, rather respectfully advertising your own person. Here are five tips to help you convince future clients that you are the man/woman for the job.

1. Do a good job

Now this may sound pretty obvious, but it is the first and most important steps to self-marketing. Being good at what you do and getting your work done in the best way you possibly can, really goes a long way. On the one hand, it will help towards establishing your name and skills among your current clients, which guarantees them considering you for a future project. On the other hand, word of mouth can spread pretty quickly. So make sure your clients are happy with your freelance work by doing your absolute best and be the freelancer who people remember.

2. Get involved in communities

Especially if you are starting out, you should try to be part of different freelancing communities. By doing this, you will be up to date on what is happening in the freelancing word and, ideally, in your field of business. Furthermore, you will be able to directly contact other freelancers and exchange experience and tips. Seeing how others market themselves and approach their work can help you figure out the marketing strategy that fits you best.  

3. Social Networking

Sites like LinkedIn, Facebook and Twitter are great marketing tools. Putting your name out there has never been as fast and wide-reaching as it is today. Use them wisely – show your clients what you are made of, but be respectful and professional. Make updates about projects you are working on or clients you have worked with – seeing that you are active will make you trustworthy in the eyes of others. Don’t just update your Social Networks once every two months, but rather make meaningful posts – explain what you can do and show your enthusiasm. 

4. Build up your online presence

If you want to successfully market yourself online, the sites mentioned above might be a necessary but not always a sufficient ingredient in your strategy. Step it up – make your own personal website, especially if you are a web designer of some sort. But even if you are not, there are easy ways to make a personal site, tell people about yourself and put a portfolio up. Alternatively, making a blog or publishing guest entries on popular sites can also help putting your name out there. Again, frequent updates are a must!  

5. Attend events

Having a strong online presence is great, but even today personal contact is a very powerful tool. Getting a business card and participating in different events or doing charity work in your region can be very useful, particularly when starting out. Alternatively, you can go on different freelancer meetings, events or workshops. Get to know new people and build up your network. The saying “It’s not what you know, it’s who you know” is not far from the truth, make sure people know who you are and what you can do for them.

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